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December 21st, 2005, 08:58 AM #1What makes a good merchant?
As a new AM I was wondering if people could tell me what they look for in a merchant? What is most important - conversion, support, good creative, special promotions, what?
Thanks in advance!
December 21st, 2005, 09:02 AM #2
1) Good consumer promotions and communication of those promotions.
2) Good commissions and conversions, relative to their industry. Of course many things (parasites, site design, brand and company recognition, pricing, etc.) will affect conversions. I'm not including those separately, but they're implied here.
3) Good customer and affiliate support.
December 21st, 2005, 10:43 AM #3
Our criteria for deciding what a good merchant is for our network:
- brand/offer awareness (must be actively promoting)
- good conversions
- high level of commitment/involvement in Aff program (have resource available)
- competitive offer
- flexibility in providing special promotions, bonuses
- responsive to affiliate needs, willing to listen to feedback to improve
- parasite free
December 21st, 2005, 12:35 PM #4
Michael & Susan have pretty much covered what's needed.
Of course, I believe it helps to not be a Linkshare merchant, but that's just a personal bias.Karl Smith / PhillyBurbs.com: Your Internet Starts Here!
December 21st, 2005, 12:38 PM #5
Oh yes of course...much better to be a Share Results merchant by far ;-)
December 22nd, 2005, 11:58 AM #6
Thanks for the replies guys. Could anyone elaborate on conversion? What do you find is most important to increase conversion? Are some links more effective than others. What do you think about Dynmic Rich Media as a link type?
December 22nd, 2005, 12:35 PM #7
Text links by far convert the best. They also fit better on affiliate pages. They should also include a call to action that benefits the user. example "Click here to see golf clubs that could improve your golf game"
Every golfer I know would click that link but it is up to the affiliate manager to have that text link go to a landing page that converts.
December 22nd, 2005, 12:56 PM #8
Thanks nyfalcon. That is very well said and I think describes the affiliate-merchant relationship in a nutshell. The devil is in the details though. Are there any more details you could share? Are there any types of banners that convert well or do you think sticking to text links is the way to go?
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