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  1. #1
    Join Date
    December 19th, 2005
    What do Affiliates look for?
    I am new to the board and I want to find out what affiliates look for before posting our affiliate program. Alot of people have told me before to just get our program out there but I would brother have everything in place and not disapoint any customers or affiliates.

    Our system will track all transactions in house so I guess what I am looking for is what stats do affiliates like to see. What is the best information to pass along.

    What can a new company do to make life easer for its affiliates? My thoughts are simple, keep the affiliates happy and the customer sales will fallow.

    Hope some of this makes sence.


  2. #2
    Moderator BurgerBoy's Avatar
    Join Date
    January 18th, 2005
    jacked by sylon
    What business are you in??

    Clothing, pets, electronics, flowers, etc. ??

    This will make a difference in what we want.

  3. #3
    ABW Ambassador Greg Rice's Avatar
    Join Date
    January 18th, 2005
    I think the performing affiliates will look for more than "what stats do affiliates like to see". They will like to see a healthy closing ratio but, outside of stats, many will look for some of the following:

    • Sellable products or services. Who cares if you're closing 30% of leads if you're only getting 10 leads a month.
    • Reputable company
    • How long you've been in business
    • True affiliate support. Listen to your affiliates, work with them, deal with issues NOW, not next week or month or ignore them and hope they go away.
    • Sales tracking that has been tested and works.
    • Where does the company stand on parasites/adware/BHOs. Some affiliates still work with companies who have parasitic affiliates but this may be because they don't yet have a good alternative merchant to switch to. Top producers aren't likely to sign up if the merchant pays one affiliate to steal commissions from another.
    • If you have a large number of products, consider making a datafeed available to your affiliates.
    • Good commission. What do your competitors pay? Raise the bar.
    • Always look for a win-win.
    This certainly isn't a complete list but just some points off the top of my head. There are some great people here who expand on this-listen to them. Best of success with your new "adventure".
    Greg Rice Affiliate Program Management info(AT) | 330-259-1223

    Join us! - | DiscountCandleShop/CheeseSupply | Feng Shui Plaza

  4. #4
    AM Navigator Geno Prussakov's Avatar
    Join Date
    May 10th, 2005
    Washington D.C. Metro Area
    Individual approach (when it comes to commission, cookies length, etc, etc) always wins too!


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