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  1. #1
    Member pokerturkey's Avatar
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    Building a site for China market
    I'm thinking of starting a new website in China but I don't know the first thing about Chinese hosting, domain names, seo, market, etc.

    Does anyone have a chinese website? Where can I go for reliable information about the topic?

    Thanks in advance and happy holidays.

  2. #2
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    No idea personally, but here's a Google search for domain names in China, restricted to .gov TLDs.

    There must be Government regulations involved, so that seems like a logical place to start to find out about official residence requirements (if any), business registration info, etc.

    I can remember reading about design differences based on cultural differences in different countries, like style preferences and different meanings attributed to different colors, so that might be worth checking into also, in your preliminary research.

  3. #3
    Affiliate Manager AffiliateBuddha's Avatar
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    Many chinese sites are dotcoms ... you may want to start with a .com TLD, in the chinese language and figure out a way to promote it in the chinese internet population...
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  4. #4
    Member pokerturkey's Avatar
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    The cultural differences is a good point, thanks!

    I do notice that Chinese websites has more festive colors and tend to stay away from some of the grey, platinum look many of the American sites seem to favor.

  5. #5
    Affiliate Manager AffiliateBuddha's Avatar
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    I guess at registerfly, they are offering a .cn domain to anyone who registered . .not sure...
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  6. #6
    Affiliate Manager AffiliateBuddha's Avatar
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    Quote Originally Posted by pokerturkey
    The cultural differences is a good point, thanks!

    I do notice that Chinese websites has more festive colors and tend to stay away from some of the grey, platinum look many of the American sites seem to favor.
    Strange, you'd not expect that from a communist country
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  7. #7
    notary sojac Herb ԿԬ's Avatar
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    Cool
    just for giggles, try the site: (yoursite) command in baidu.com and see how you stack up over there.

  8. #8
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    A .com is the most versatile, but with the geo-targeting that the search engines do for listings, for the best competitive edge locally within the country itself, it takes either a country-specific TLD and/or local hosting. So for a .com site, it would have to be hosted within China for maximum search advantage.

    The engines definitely look at the geographic location of IP numbers for where sites are hosted and rank accordingly, particularly in the case of when there's a choice for for searchers for country-specific results only.

  9. #9
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    i think that .com is universal and better.

  10. #10
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    i think that .com is universal and better.
    It is, and it's generally far better for type-in traffic, too. But if a .com is used, then the site has to be hosted locally within the country for search engine geo-targeting purposes, to have the ranking advantage for local traffic.

    You can easily see it with all the major engines' sites in Canada, with the advantage sites have when they're hosted in Canada. It's a whole different mix of results.

  11. #11
    Outsourced Program Manager Chris -  AMWSO's Avatar
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    It's not a english speaking market, if you don't plan to build the site in simplified chinese for the mainland then you'll get nowhere.

    China has it's own search engines, promotion sites and so on. You can not easily leverage what you have in the US to build in China.

    Cheers

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  12. #12
    Member pokerturkey's Avatar
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    Great stuff guys, thanks! Keep them coming.

    So, to clarify:

    dot.com + Chinese hosting is better than dot.cn + Chinese hosting

    Or are you saying that:

    dot.com + Chinese hosting is better than dot.cn + American hosting

    I'm guessing you're saying #1.

    Does anyone have any suggestions for a hosting company that is english-friendly?

    Happy holidays to all!

  13. #13
    You are in, or you are out ... choose!
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    >dot.com is better than dot.cn
    Many Chinese companies use .com or even .cc, but .cn is open to everyone. The defining factor is the language encoding of your content. Even then if you are targeting the greater Chinese market, then you need two versions with different encoding, one for mainland and Taiwan, the other for Hong Kong.

    >Chinese hosting is better than American hosting
    There are major Pros and Cons to both, which you need to weigh up. First is that if you host outside of China you face the Great Bamboo Firewall, where your site could be blocked by the Government at any time. But then, if you host within China, you need to be registered with the Government, and perhaps more importantly, face communication challenges with the hosting company. If you speak Chinese it will be easier, but even then it can be be quite difficult, I speak from experience. There are also many other technical and ethnolectical considerations to be faced if hosting within China.

    We have a number of very detailed discussions about these issues over at WmW. If Haiko permits, I can post the threads.

    Is short, there is no easy answer, you need to do a lot of research, and I do mean a lot, before making a decision.
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  14. #14
    Member pokerturkey's Avatar
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    Great, detailed answer there.

    I didn't know there were so many restrictions to doing web business in China. You are giving me a lot to think about.

  15. #15
    ABW Ambassador Paul_Ward's Avatar
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    Quote Originally Posted by pokerturkey
    I don't know the first thing about Chinese hosting, domain names, seo, market, etc.
    Er... so why do something where you haven't got a clue?

  16. #16
    Canadienne extraordinaire Susan's Avatar
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    maybe 'cause eventually he will have a clue and have a smashing success on his hand...?

    ...or not...

    ;-)
    Susan Arts
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  17. #17
    notary sojac Herb ԿԬ's Avatar
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    Lightbulb
    It was a question worth asking.

    Too bad credit cards aren't prevalent there.

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