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December 30th, 2005, 04:32 PM #1Question for Publishers
I have a question for CJ Publishers. When choosing Advertisers for your program, what do you generally look for (aside from the products they offer of course—let’s just assume that they offer the type of things you’d like to sell on your site). How important is a Product Catalog? Is it that much better if they have a dynamic product catalog feed as one of their smartlinks? In regards to smartlinks, do you have a preference? And do you consider content/advanced links to be important? And (last question I promise!) does a company logo make ANY difference (even a slight one) to you when you’re scrolling through and trying to choose advertisers? Any feedback would be appreciated!
December 30th, 2005, 05:13 PM #2
I look for products that will sell to my audience mostly. Nothing else really matters unless the site is totally llame and has leaks all over it. Also, if it's riddled wiht parasites, that's a problem. :-)Peace,
Loving Everyone's Child Creates Magic
December 30th, 2005, 07:31 PM #3
- Join Date
- January 18th, 2005
- jacked by sylon www.sylonddos.weebly.com
December 30th, 2005, 07:42 PM #4
Originally Posted by chriscasarez
- Join Date
- January 18th, 2005
- St Clair Shores MI.
Last edited by ecomcity; December 30th, 2005 at 08:07 PM.Webmaster's... Mike and Charlie
"What have you done today to put real value into a referral click...from a shoppers viewpoint!"
December 30th, 2005, 10:41 PM #5
product links and tools! and very good attitude . . .
December 31st, 2005, 04:05 AM #6When choosing Advertisers for your program, what do you generally look for (aside from the products they offer of course—let’s just assume that they offer the type of things you’d like to sell on your site).
The first hurdle is the COMMISSION PERCENTAGE: No Cheapskates Allowed. This is first and foremost. If there's not a high enough commission, there is no need for me to look at anything else--cheapskates are ineligible, period.
Product lines, typical margins for the specific industry, and other excuses for cheapskatism are totally irrelevant. I am not wedded to any particular product line; if the "industry margins" for a type of product are too small for a decent commish, I simply promote something else.
If the commission is worthwhile, I go on to the other considerations:
THE MERCHANT'S SITE: Do I think they can convert? (Better be "yes!")
Does it look crooked in some way? (It better not!)
Tripodish/Garage-saleish? (It better not...)
THE MERCHANT'S REPUTATION: Did they bolt out of some other network without paying? Have they hopped from 2 or more other networks (serial network-hoppers)? Both of these are bad. And, a reputation for nonpayment is a deal-killer.
Also, if they have a bad reputation with customers, that'll kill the conversion ratio and/or cause reversals, so I avoid that.
OVERALL IMPRESSION: My deadbeat-sensor is good. I can spot them months before they hit the tank, even when there's no prior bad reports. It's been about 3 years since I've truly been surprised when one left via a "matte black speedboat at midnight..."
Also included in Overall Impression are hard-to-define "does it smell?" considerations. Call it intuition.
NO NITPICKING! I avoid those with nitpicky terms, AMs, or who are any other kind of "anal." ("You must advertise X way only, and not using our product names in your ALT text, and you have to do this and that, and only do PPC such-and-such a way, and update X often, and this that and the other channel are belong to us, blah blah blah" ) Those types think they know how it's done so much, I suggest they do it themselves then!!!
While I simply won't tolerate the attitude, there are many good business reasons for avoiding these types, as well.
EPC and GREEN BARS. For established merchants: At least $5 EPC. At least 3 Bars (preferably 4 or 5).
For new merchants, they don't show that yet, so I have to make a determination based on their site and any past reputation they have.
Then come the more specific things, like you asked about:
How important is a Product Catalog?
Mainly for the datafeed, but also for individual product links. I just got done making a single-product page for the first time in years ( [I'd much rather just run a feed]), and being able to find a nice, easy direct link to the product--and the relevant pic--was essential.
Most of the time, if a merchant doesn't have a feed, I won't sign up even if all else looks good. Most merchants have way too many products to hand-make a page for them all, and going for general terms doesn't work well for me. Better to promote specific books, for instance, than to try to kick Amazon and Barnes & Noble out of their SE ranks under "books!"
Also, it's important to be able to direct text links to various destinations on your site (like to category pages or brand-based pages) ourselves.
And do you consider content/advanced links to be important?
But, search boxes (another kind of "advanced link") are aces, for some product lines, and I wish more merchants would use them! Whether they'd be good for you depends on your product line. For some merchants, they can be the best link. But where there are only a few, clearly different products, they're not too great.
Be careful if you make those--some merchants never do figure out how they're supposed to go, and don't seem to realize when they're not working. So, please, TEST any you make! And make sure they track!
And (last question I promise!) does a company logo make ANY difference (even a slight one) to you when you’re scrolling through and trying to choose advertisers?
If it looks GREAT, it should also be available as an active graphic link/banner. *hint hint* Some merchants have great logos, but never put it in as an active link--missing out on having their "good" logo running as much as it could be!
December 31st, 2005, 12:04 PM #7Originally Posted by Rexanne
Ok forgive my newbiness. What do you mean by leaks? Page errors? An what are these parasites I keep hearing about?
December 31st, 2005, 12:09 PM #8Originally Posted by BurgerBoy
December 31st, 2005, 12:11 PM #9Originally Posted by ecomcity
December 31st, 2005, 12:13 PM #10Originally Posted by Herb Ô¿Ô¬
December 31st, 2005, 12:16 PM #11Originally Posted by Leader
December 31st, 2005, 12:17 PM #12
Sorry about the multiple posts but I thought it would be best if I replied individually to your comments, all of which will prove helpful. Happy New Year and lets allk look forward to a profitable 2006!
December 31st, 2005, 12:51 PM #13Originally Posted by chriscasarez
I have no idea what costs are involved in these tools but all else being equal there should be some payback because we tend to use the tools given us.
A tool can be as simple as a text link that we can point to a single page at a merchant's site.
and attitude of a merchant shows in the way affiliates are treated. How commission disputes are handled. Customer service. (only part of a long list)
December 31st, 2005, 01:39 PM #14
I'm always on the lookout for a merchant with a quality datafeed and at least double digits in the EPC.
- ScottHatred stirs up strife, But love covers all transgressions.
January 11th, 2006, 10:36 AM #15
Thanks for all your help. We finally got a Dynamic Product catalog feed going and I just announced it to our Publishers. I also changed some of our banners; so far so good.
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