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  1. #1
    Affiliate Marketer Rogi's Avatar
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    January 18th, 2005
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    Adsense Tweaking
    8 days ago (the day after Christmas) I thought i'd play around with adsense just to see if small changes can make big differences.

    My conclusion: HELL YEAH!
    (ok so nothing new in what I'm about to say... we already know it... but just wanted to gloat a little )

    For one particular site, based on my number of uniques, and the average adsense clicks etc etc etc, I've found that by simply changing the color of my adsense ads (to something that stands out, yet still suits the theme)... the revenue for that particular channel that I modified, has now tripled.

    Affiliate conversion for that channel has not changed whatsoever. Which means I now have 3 times as many non-converting visitors clicking on the adsense ads. Hell Yeah!

    Next up... play with the adsense ad color for all my other sites.

    Hmm do I dare also move the ads higher up on the pages? hmm...

  2. #2
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
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    I say you keep tweaking until your affiliate revenue drops. Then you know the story...

  3. #3
    ABW Ambassador mailman's Avatar
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    January 18th, 2005
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    Noth. Can you please explain. Does Google penelize ?

  4. #4
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
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    No, no. I simply mean that for most affiliate programs, a converted sale is worth more than a click through on a google ad. So if you see affiliate based revenue dropping based on a google ad placement, you are probably losing money as opposed to realizing true profit growth.

  5. #5
    ABW Veteran Mr. Sal's Avatar
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    January 18th, 2005
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    For one particular site, based on my number of uniques, and the average adsense clicks etc etc etc, I've found that by simply changing the color of my adsense ads (to something that stands out, yet still suits the theme)... the revenue for that particular channel that I modified, has now tripled.
    Just don't post those colors and you will make more money!

    ...

  6. #6
    ABW Ambassador Mike O's Avatar
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    January 18th, 2005
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    Lots of things change rapidly around this time of year.

    Traffic volume, how interested visitors are in actually buying something, the types of products they're looking for, etc.

    I'd suggest running your tests for a longer period of time -- at least a month -- before making wholesale changes. It's too easy to fool yourself with short tests, especially right around the end of the year.
    A joy shared is a joy doubled.
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