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January 13th, 2006, 03:01 PM #1Microsoft To Google : It's On!
Microsoft is planning to release an assault on the search advertising industry this coming June, according to the Associated Press. Pulling from the Chinese research leg of the company, the Beast of Redmond aims to add highly targeted and contextual next-generation search marketing technology to its weapons cache to continue its bout against the new nemesis found in Google.
Yesterday, Microsoft unveiled its adCenter Incubation Lab, shortened to adLab for the time constrained, a joint-effort between MSN's adCenter and Microsoft Research that has given way to a state-of-the-art laboratory in Beijing. adLab has "a mission to research and incubate advanced technologies for MSN adCenter, designed to provide advertisers with rich targeting capabilities based on audience intelligence information and give consumers a more relevant online experience."
That relevant online experience includes advertising across several platforms from blogs to search to video all aimed at targeting a precise audience. Microsoft demonstrated some of these technologies at their recent adCenter Demo Fest.
" These prototypes hold the promise to change online advertising dramatically in areas such as paid search, behavioral targeting and contextual advertising. Also shown were projects addressing areas of incubation in their earliest stages of investigation, such as ad bar-code readers, social network mining, and video and large-display ads," said Microsoft in a statement.
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January 13th, 2006, 03:30 PM #2
Sounds like adCenter is getting ahead of itself, they can't even dedupe an uploaded keyword list yet.
And the folks that make MS Word can't make a little tool that tracks your character count as you build an ad meeting their 35 line 1 / 70 line 2 & 3 reqs - instead, dialog box opens and says too many - not helpful. How hard would it be to put a little char count indicator as you type so you can focus on being creative and not counting chars...
And they might try this little test... Company executive asks the Marketing Manager "how much did we spend yesterday on our 5 campaigns in the search engines and how many people visited as a result of each?" Now go time how long this takes to view at Google AdWords vs MSN adCenter Beta... (google and msn have plenty of reporting, but adwords gives you snapshots of spend / traffic as you navigate through your account - integrated reporting is part of it's design - which allows you to constantly see data in your face to make decisions about bids, cost, traffic, trends, etc. You can go to reports to run advanced needs reports in both, but in MSN, snapshot info just isn't there like it is in AdWords console).
January 13th, 2006, 04:22 PM #3
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- Nunya, Business
Someone needs to be third place. I don't see much changing in natural search and paid search. Google is the biggest in natural search and as far as paid search, it's the best. Yahoo/Overture take second and MSN falls in line at third.
January 13th, 2006, 04:27 PM #4Originally Posted by TrustNo1
If they make it top priority, I think they have a great chance of becoming #2, and have a possibility of ousting G at #1.
If they're content with #3, or decide to be a cheapskate with funding the MSN division, then #3 is where they'll stay, provided that the others don't nuke themselves somehow...There is no knowledge that is not power. ~Hemingway
January 13th, 2006, 04:31 PM #5
January 13th, 2006, 05:39 PM #6
MS might be aiming to be first in China Market before releasing to the rest of the world.
January 13th, 2006, 06:13 PM #7
Unless they can turn it around, I see Yahoo falling to #3.
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