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  1. #1
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    B2B Network?
    Our company has a product that we would like to advertise on an affiliate network however all that I have looked in to deal with selling directly to the end customer. Does any one know of a b2b affiliate network.

  2. #2
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    Why would that matter?

    I never understood the purpose of that one....

    Say I go online and Im looking to buy something,...anything.

    What does it matter if Im getting for personal or business use?

    If an affiliate wishes to target just businesses, they can do that regardless on their end.

    I've never attempted to buy anything and at checkout seen a message like:

    "We are sorry. It is not possible to complete transactions to individuals. We are a Business to Business site and do not sell to, nor service individuals."

  3. #3
    Analytics Dude Kevin's Avatar
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    BUT, if he's looking for a good affiliate management team that can handle B2B, it's an entirely different animal. Business objections are far different from those of individual consumers...

    Not too mention a firm looking to sell B2B would want to be VERY selective in affiliate recruitment. They would want a network that can handle that.

    While any network could theoretically run one, it's niche that has failed (ask LinkShare.)

    What you need cache is not a network. You need a good independent affiliate manager with B2B experience... I know of a few if you want to PM me.
    Kevin Webster
    twitter: levelanalytics

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    Web Analytics and Affiliate Marketing

  4. #4
    Affiliate Manager ProHealth's Avatar
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    LinkShare has a B2B network. I don't have any experience with it as we are B2C...

    LMG

    Lee Gientke
    Affiliate Manager
    www.ProHealth.com/shop
    805/564-3064x212
    lgientke AT prohealth.com

  5. #5
    notary sojac Herb ԿԬ's Avatar
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    Quote Originally Posted by ProHealth
    LinkShare has a B2B network. I don't have any experience with it as we are B2C...

    LMG
    last time I looked, it seemed thinly populated

  6. #6
    Analytics Dude Kevin's Avatar
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    Quote Originally Posted by Herb ԿԬ
    last time I looked, it seemed thinly populated
    Yes. THe B2B segment would constitute a Thin Affiliate Site.
    Kevin Webster
    twitter: levelanalytics

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    Web Analytics and Affiliate Marketing

  7. #7
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    I still thiink the whole concept is redundant. OK B2B is bigger then say B2Pygmies or even B2Hindus...but why such a narrow approach? Affiliate Management is affiliate management....maybe that's why Linksnare's list is so small....just a thought...forrest for the trees.

  8. #8
    Analytics Dude Kevin's Avatar
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    Politely, I still can't agree. If I was running a Credit Card verificaton service, and I wanted an affiliate program, I would look for a specialist. I wouldn't want my site to be seen on a Merchant list next to 3 crappy web hosting companies and Skin Care place (no offense Neil )

    It's just such a different strategy. And moreover, I think that's why Linkshare fails there. Just look at the programs they have in the B2B section. I think there's a men's clothing store...
    Kevin Webster
    twitter: levelanalytics

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    Web Analytics and Affiliate Marketing

  9. #9
    Affiliate Manager ProHealth's Avatar
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    I think it takes a special affiliate to deal with a B2B situation. Your lead times and conversions are often dependent upon human closers. One of my affiliates promotes T1 lines -- he says it can be a bear sometimes because the company's closers can be irratic but he deals with it because of the payouts. It's a rev share plus a sale commission...

    LMG

  10. #10
    Analytics Dude Kevin's Avatar
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    That's the second challenge after the network. Getting affiliates that understand B2B. A good B2B network would have to have lifetime cookies for the most part, or approach the game entirely differently... And then train affiliates to comprehend it. I'm not saying such affiliates don't exist, but they are not the norm. Nor would some even want to be a part of such a process.

    Part of the fun of aff marketing is getting up and looking at stats to see what happened while you were sleeping.... That wouldn't be the same in the B2B world...

    Again though, it could be done...
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

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