Results 1 to 4 of 4
  1. #1
    Join Date
    September 5th, 2005
    Mansfield, TX
    Merchant Advertising Question
    Hi everyone. I hope this question is in the right forum. If not let me know.

    I have a merchant who wants to advertise in my newsletter and put their coupons on my website. They are not a part of a affiliate network like CJ. My question is can someone give me some guidelines on what I should charge them for advertising? Also what would be the best to handle the coupons as far as tracking click throughs and orders. Any infomation would be appreciated.

  2. #2
    Affiliate Manager nish's Avatar
    Join Date
    July 6th, 2005
    Quote Originally Posted by DHolland
    They are not a part of a affiliate network like CJ.
    Do they have an in-house program or they just do not run any affiliate program?


  3. #3
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Mansfield, TX
    Best case, how much would you make per month from a comparable merchant who did have an affiliate program? That's what I would charge.

  4. #4
    Newbie OfferDepotAlan's Avatar
    Join Date
    December 7th, 2005
    WOW. What a loaded question.. It really depends on a few things.

    How long have they advertised with you? How many impressions are they getting. What would a comparable site charge given the same metrics and offer?

    If you have a good relation with this merchant maybe you could track actual clicks using a web analytic page or even something simple like..adminder or hypertracker. For about $20 a month you can see how many clicks they are getting and from there this is where the fun begins.

    After getting the nummber of clicks, findout a ballpark conversion rate for a similar product if you can. Now you can get an idea of the CPA for them on your site and you know what they pay CPA networks for the same conversions.

    So if the CPA for them on your site is $10 and similar products on other networks are $20 know you can still charge more and every one still makes money.

    But as my boss in a former job used to say "Bulls make money, Bears make money. But pigs get slaughtered" You don't need to squeeze every cent.. just my humble opinion and 2 cents..

  5. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. CPM advertising question(s)
    By rmander1 in forum Midnight Cafe'
    Replies: 3
    Last Post: August 8th, 2012, 11:50 AM
  2. Question About Billboard Advertising
    By ajcannon in forum Building Traffic, Newsletters & Advertising
    Replies: 12
    Last Post: March 27th, 2007, 04:28 PM
  3. New with a question about advertising with email.
    By hy_chyc in forum ShareASale - SAS
    Replies: 2
    Last Post: February 18th, 2005, 06:19 PM
  4. Question on advertising
    By dete99 in forum Search Engine Optimization
    Replies: 6
    Last Post: October 2nd, 2001, 06:07 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts