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February 2nd, 2006, 04:26 PM #1How are "service" sales tracked?
Can someone explain in a nutshell how sales of service (as opposed to tangible goods) are tracked? Say, I have a translating business. I want to pay you for every lead, but how will we (or the system that is used by the affiliate network I'm on) track it when all that can really be submitted online is just an approximate number of words to be translated when a prospective client is requesting a quote. That is not an order. Just a request of a quote. The quote will be based on a different price per word for every language pair, and the same number of words will eventually cost different money for different languages...
Anyway, how are "service" sales normally tracked?
Many thanks in advance for explanation(s).
February 2nd, 2006, 04:43 PM #2
a request from a qualified customer would constitute a lead. you must set the per-lead bounty based on a history of work done this way, looking at the overall profitability of work that has come in over a period of time.
the first amount set would be a guess.
February 2nd, 2006, 04:48 PM #3
Ok. So there is no way to work on cost-per-action basis (just as I thought)? Just on cost-per-lead, correct?
February 2nd, 2006, 04:49 PM #4Originally Posted by Herb ԿԬ
February 2nd, 2006, 05:57 PM #5Originally Posted by Geno - RussianLegacy
You could make a text link/small banner that says:
Would you like a free text ranslation into Russian? Click here for English into Russian, Spanish into Russian, French into Russian or German into Russian. See our Affordable Services with Introductory Length FREE
The deal that is tracked came from the affiliate link that expresses the above info
You know that "Mr. Needatranslation" click's Joe's (your affiliate) link.
Upon clicking Joe's link "Mr. Needatranslation" comes to a page in your site
explaining something like this:
but it will have an embedded CGI form --if you are going to specify personal info it would be best to have a secure page
You have in the CGI form things you would like such as contact info
If a "light version" -- less detailed is filled then that is a cost-per-lead,
if a request is made with a credit card payment or even a request for a more involved service, then that would be a cost-per-action if the person request that you translate a 50 page dissertation or whatever.
There could be a form and a commission (even if it's small click per) would be set on how much info/request was filled out -- something like that.
Geno, you might be interested in this Russian translation site -- see they give a free 200 words & I don't think a person does it because of this:
Russian versions will be indexed by Russian search engines such as Yandex and Rambler
I don't understand this but you might be able to:
Hope that gives you some ideas
February 2nd, 2006, 10:24 PM #6
As above. Or as would be the case with the longer B2B sales cycle, COMMUNICATE with affiliates as to the stage in the sales process, and set a CPA based on the actual event. Perhaps throw a small lead nugget up front, but pay a percentage based on closed business.
It requires some education of the affiliates as to how it's going to work, but the affiliates who are willing to tag along for the longer ride will reap some decent rewards. Any industry hoping to play in the "long cycle" affiliate sales space will have to be willing to communicate, track, and pay, and work with affiliates who are willing to accept it.
February 3rd, 2006, 01:02 AM #7
First a suggestion for correction, Geno.
On every language page you have this question:
"Need a text translated from English into Russian or visa versa?"
I'm no native English speaker, but as far as I know the phrase is vice versa.
And answer to this thread:
What's the action? If it's a prospective customer filling out a form to request a free quote on a project they have, then that's same as a lead. If, by action, you mean getting a customer to order your service, and then you pay a flat fee or commission on that order, then it's a sale.
The way to track a sale in businesses like yours is to collect tracking data for affiliates and then manually adjust all the leads that turn into a sale. Because, it is more likely that the sale was closed in a offline manner, such as on the phone or in person.
The best way to do in your case, it seems, is to pay per lead.
February 3rd, 2006, 04:50 AM #8Originally Posted by Sam Bay
Originally Posted by Sam Bay
Thank you, everyone!
If anyone has anything else to add, please let me know. An affiliate program for that company will be started some time in the near future.
February 5th, 2006, 05:46 AM #9
Originally Posted by Rhia7
Originally Posted by Noth
Originally Posted by Sam Bay
1 page = 400 words
1 word = $0.125
Each page will then cost $50.00 to translate. That multiplied by 50 = $2500.00.
BUT dissertations are not your most popular "source texts". We translate telecommunications user manuals (ranging from 100,000.00 to 200,000.00 words), have yearly contracts with governmental agencies (involving tranlations of 700k - 1 mln words a year), etc, etc. Would you want to beat a bit for that LARGER cake?
If you do, and have suggestions on how sales may be tracked, PM me or post your thoughts here. I am seriously thinking of starting a good affiliate program for an established translation business.
Originally Posted by Sam Bay
February 5th, 2006, 10:16 AM #10
February 5th, 2006, 10:27 AM #11Originally Posted by Noth
February 5th, 2006, 12:02 PM #12
February 5th, 2006, 12:59 PM #13Originally Posted by Noth
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