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  1. #1
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Fellow members,

    I am thinking of making a "Real PPC" ad network ... would like your thoughts on it I have 7 major cos and a few small lined up.

    So ... what would be a real figure based for real clicks with realtracking and ontime payments (via paypal or check with a $20 minimum)?

    I ask, to see if I'm inline with other publishers mentalities.

    Haiko

  2. #2
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    Hi, Haiko.

    If you need international clicks, so the check will be more better, because Russian Inet auditorium don't have and don't want to have a PayPal account. [img]/infopop/emoticons/icon_frown.gif[/img]

    [ 10-09-2001: Message edited by: SWAT ]

  3. #3
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    SWAT,

    Will also work on country specific plans also ... Check ok!

    Now .... what is a real per click amount?

    Haiko

  4. #4
    pph Expert! Gordon's Avatar
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    I've racked my brain on this (hang on I have to scratch my bum) [img]/infopop/emoticons/icon_biggrin.gif[/img]

    I have seen anywhere between $0.0001 (yes that is correct) [img]/infopop/emoticons/icon_frown.gif[/img] and as high as $0. 25 per click. [img]/infopop/emoticons/icon_biggrin.gif[/img] I guess it all depends on what the company thinks the click is worth to them.

    If the company is good at converting or has a pretty good monopoly then they would obviously pay high dollar, but if it is someone like e-bay that cannot convert for toffee, or someone who just wants to either, get their site known or wants traffic to get money from the adverts on their site I guess a real low figure would suit them.

    Sorry I cannot help you any more on this one Haiko.

  5. #5
    Master of Design AlexBet's Avatar
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    I'd say between $0.01-$0.05 would be best. But you have to make that decision yourself. Whatever is economically correct for you. Of course for the affiliates higher is better.

  6. #6
    ABW Ambassador Joey's Avatar
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    I'd start out low ( $0.01 or $0.02) just until the search engine gets established and you've got quite a few people bidding. Then I'd jack up the price to $0.05 per click. [img]/infopop/emoticons/icon_biggrin.gif[/img] [img]/infopop/emoticons/icon_biggrin.gif[/img]

  7. #7
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    between 3c and 5c ?? 4c is reasonable ??

  8. #8
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    Haiko, I bid on and get approx 50,000 clicks every month and I never pay more than 3 cents per. Actually 95% of my bids are only one penny.

    If I had to pay more I couldn't stay in business.

    (ps - I will be increasing my traffic by 100% over the next few weks and will only do it at ONE PENNY PER CLICK.)

    (pss- sure lots of people will outbid me, the way I win is by coming up with 100s of related words that most people don't think of)

  9. #9
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Just for clarification,

    Not a PPC SE ... a PPC network like pennyweb but with all size ads! (but secured payments)

    Haiko

  10. #10
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    Oh, derrr...

    Anyway, the least I take for a trick banner is .03. or one that is pretty well targeted would have to pay .08 to .12 per click.

    I think a good way to get a grasp on this is to look into directleads current per click payouts!

    For example the FX banner on top of http://webchasm.com pays .12 through directleads. (It really out to pay .25 because of how few clicks it gets) But I run it anyway since it is .12 which is nothing to shake a stick at! :cool:

  11. #11
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    For me to consider an ad, I'd have to get at least $0.04. But that must be a very targeted banner or - as breeze said - a highly professional trick banner.

    Not so targeted banners have to pay $0.12 minimum.

    All the best,
    Karl

  12. #12
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Karl,

    Welcome <IMG src=http://www.abestweb.com/smilies/welcome.gif>

    I've been looking at $0.05 - $0.15 for a 468X60, so we are in line [img]/infopop/emoticons/icon_smile.gif[/img]

    --------------

    Can we expect a "lower" per click payout for an 88x31 or a 120X60 and, respectively, a higher payout for a text link?

    Haiko

  13. #13
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Can we expect a "lower" per click payout for an 88x31 or a 120X60 and, respectively, a higher payout for a text link?
    <HR></BLOCKQUOTE>

    If I look at this as a publisher, I'd want to get twice as much from an 88x31 button ad, since visitors don't click as often. But that's not going to happen of course.

    Regarding text links: Since text links get clicked more often, I don't necessarily expect a higher payout. OTOH, text links are harder to maintain (at least on my sites).

    From the advertisers point of view: A click is just a click (assuming that the banners are not misleading). So why make a difference?

    All the best,
    Karl

  14. #14
    ABW Ambassador Joey's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> Can we expect a "lower" per click payout for an 88x31 or a 120X60 and, respectively, a higher payout for a text link? <HR></BLOCKQUOTE>

    That's hard to say... If I were a smaller advertiser I'd be willing to pay a little more for a text link. Larger sites on the other hand would probably be willing to pay more for banners (they'd rather show off their logo than a text link)


    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR> If I look at this as a publisher, I'd want to get twice as much from an 88x31 button ad, since visitors don't click as often. But that's not going to happen of course. <HR></BLOCKQUOTE>

    In my eyes, 468x60 pixels of advertising space is worth quite a bit more than 88x31 therefore, we should be payed what 88x31 is worth compared to other sizes. ( hope that made sence [img]/infopop/emoticons/icon_wink.gif[/img] )

    -Joey

  15. #15
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Joey & Karl,

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>In my eyes, 468x60 pixels of advertising space is worth quite a bit more than 88x31 therefore, we should be payed what 88x31 is worth compared to other sizes. <HR></BLOCKQUOTE>

    I think so also!

    Haiko

  16. #16
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    5 cents per click should be the going rate advertisers pay per click. Why? because that is the minimum bid on Overture (Gone&Went.

    From this number, you have to pay affiliates and have enough left to pay the overhead.

    The depending on volume the payout to affiliates can't be more than 4 cents in this senario.

    We have thought about this alot and theonly way I can see it working due to the fraud concerns is if you control both the pages the traffic is sent to and the affiliates sending the traffic.

    And what about 'incentivized' email, which is by light years the way to generate the most traffic in the least amount of time for the least cost?

    I think the ideal way to make it work would be to charge a $5 CPM to advertisers for what amounts to an expanded classified ad with a 460x68 banner on a key word related page.

    Then you have your affiliates a percentage of the CPM rate or a flat 2 cents per click.

    At 2 cents per click you need to have 4 advertisers paying $5 CPM to cover paying affiliates - if you get 5 then you make enough to pay the overhead - if you get 6 you make a profit. You limit the number to say 7 advertisers maximum per keyword.

    Now picture this: You have a generic banner or link promoting a JOBS page - you have 6 employment places paying $5 CPM for a $30 CPM rate total. You pay affiliates 2 cents to
    send people to view the 6 advertiser links.

    The advertisers have limited competition and the click thru rates to their site will all be semi-targeted.

    Now suppose you have 10,000 affiliates spinning a generic banner or lik with the text "Need A High Paying Job?" Click Here To Find One Fast."

    Each affiliate sends 1 visitor per day on average - 300,000 impressions per month per advertisers. You make 300 times $30 or $9,000
    per key worded page. You pay out $6,000 and have $3,000 to cover overhead. You should be able to make about $500 to $1,000 profit per page based on 300,000 impressions.

    Now if you could get the impressions for the key word page to the 3 million mark, you have a real value deal for major players.

    That's what we are designing. The only glitch in the works so far is how much to pay people for selling the impressions.

    Any comments would be appreciated.

  17. #17
    ABW Ambassador
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>And what about 'incentivized' email, which is by light years the way to generate the most traffic in the least amount of time for the least cost?<HR></BLOCKQUOTE>

    Do you have any data on how well such traffic actually converts to sales?

    That's the REAL bottom line here.

    Elisabeth Archambault

  18. #18
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    The incentivized responses from email convert to sales slightly better than general email responses - they do however
    provide much larger exposure to the site in that more people actually visit the site.

    The site owner then has more chances to capture email addrfesses, get his site bookmarked and make sales.

    We have had anywhere from .01% conversion to as high as 20%. It depends on what's offfered, price and how easy it is to buy.

    One interesting thing is that, unless the site is totally lame and with very rare exceptions, the merchants brings in revenue of at least 2 to 5 cents PER VISITOR in the worst cases. And in the best cases upwards of $1 PER VISITOR.

    So if I send 20,000 to merchants, they will take in at least $400 from immediate results and then more from follow ups due to cookies, emails etc. But it also possible to take in $2,000, $5,000.

    For example, last year in November we sent 125,000 visitors to Amazon and Amazon sold $26,000 plus dollars worth of goods. We made
    $1300. Amazon took in $.20 per visitor from our traffic - all from incentivized traffic.

    PPC paid by affiliates brings in more because the merchant dosen't have to pay for the clicks but the traffic is much less.

    However, there is one serious problem, we don't know how much merchants really make due to the fact almost every one cheats on the reporting.

    Fred

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