View Poll Results: MYAP or DirectTrack

Voters
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  • MYAP (Kowabunga)

    2 15.38%
  • DirectTrack

    2 15.38%
  • Anything else (ie. idev or groundbreak)

    9 69.23%
Results 1 to 8 of 8
  1. #1
    Outsourced Program Manager
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    In-House Battle: Directrack vs. Kowabunga
    I don't think a poll would fit for this question, because I'm sure affiliates and merchants have different perspectives on this. So let's break it up...

    Merchants:

    1. The price points are pretty similar. What do you think are the major differences in Merchant tools?
    2. Has anyone used both?

    Affiliates:

    If all else was equal, do you have a preference? If so, why?


    Any good or bad experiences are welcome too.

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Shareasale -> Here's why!
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  3. #3
    Outsourced Program Manager
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    Thanks Haiko,

    I totally see why affiliates love SAS. They have great ethics and great tools. But according to this thread,

    http://forum.abestweb.com/showthread.php?t=69741

    Affiliates are open to a trusted In house network. So if a merchant could pay higher commission by staying In House, why not explore the option?

    So, if you had to choose between Directrack and Kowabunga, which would it be?

  4. #4
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Suluta,

    I, myself which would I select between those two? That's easy ... MYAP, but I'd look at idev and groundbreak ... but if it was MYAP vs SaS ... SaS any and every day.

    When you go in-house you also have to take into consideration the many payment issues, of which I can tell you there aren't any with SaS.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  5. #5
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    BTW, I added a poll so you can see the responses.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  6. #6
    Internet Cowboy
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    Quote Originally Posted by Suluta
    Thanks Haiko,

    I totally see why affiliates love SAS. They have great ethics and great tools. But according to this thread,

    http://forum.abestweb.com/showthread.php?t=69741

    Affiliates are open to a trusted In house network. So if a merchant could pay higher commission by staying In House, why not explore the option?

    So, if you had to choose between Directrack and Kowabunga, which would it be?
    I wouldn't form too many opinions from a poll with 17 responses.


  7. #7
    Outsourced Program Manager
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    Quote Originally Posted by Haiko de Poel, Jr.
    Suluta,

    I, myself which would I select between those two? That's easy ... MYAP, but I'd look at idev and groundbreak ... but if it was MYAP vs SaS ... SaS any and every day.

    When you go in-house you also have to take into consideration the many payment issues, of which I can tell you there aren't any with SaS.
    Hmm, very true. From both an affiliate and merchant perspective. Affiliates know they're gonna get paid due to the auto deposit (as long as the merchant is on auto deposit) and Merchants just have to have a credit card on file.

    Quote Originally Posted by Haiko de Poel, Jr.
    BTW, I added a poll so you can see the responses.
    Thanks! I'm not cool enough yet

    Quote Originally Posted by UncleScooter
    I wouldn't form too many opinions from a poll with 17 responses.
    I'm not, just using it as an indicator that affiliates aren't Totally against in house programs.

  8. #8
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    It's always so much easier on the phone but here, I'll type it out ...

    If the merchant is a brand, then it doesn't matter what you use because it is just 1X1 tracking technology and anyone can do that. It's the value add that networks offer and I see less and less being offered to merchants without them paying more and more in fees. SaS breaks this rule and charges accordingly for the services offered on an as needed basis and realistically. Now If your going to go completely in house then it's the software ... groundbreak at $200 (one time fee) doesn't have any less bells or whistles than anyone else in the space and if you can play with some cgi scripts you can really go to town and idev on the php side. This, however, is only undertaken once you are fully aware that the value adds and exposure and recruiting are now new avenues to spend in and explore, thankfully there are sites ( ) out there that can help with that but .... if it isn't a name brand and it's on a in-house program it's a much harder sale [to recruit affiliates]. You also touched on some of the payment issues but there are many more - the check headaches - writing, mailing accounting and cashing / replacement issues, just to name a few more.

    The job of an AM is to recruit, supply effective creatives and retain affiliates as well as grow the program ... that's hard when your doing or following up on the other horse hockey of being in house ... and yes, as the AM you will have to.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

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