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  1. #1
    ABW Ambassador
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    Tool for Agencies and Large SEM firms
    LONDON, Feb 20 2006 / FOR IMMEDIATE RELEASE /

    MakeMeTop™ Gain Yahoo! Marketplace Contract in Europe.

    The MakeMeTop™ Bid Management and ROI Analytics tools from Microchannel Technologies Ltd., have been selected by Yahoo! Europe, after extensive testing, for PPC management use on a significant number of Yahoo! Europe properties including Kelkoo.

    Barry Lloyd, CEO of Microchannel Technologies said, “We are obviously proud that we have been selected by Yahoo!, despite stiff competition from both leading US and European bid management tools. With sites in France, Germany, Holland and the UK already commencing use of our products, we look forward to assisting the Yahoo team in rolling out our services for them throughout Europe in the forthcoming weeks”.

    The core product being used by Yahoo, the MakeMeTopä bid/ROI management interface, provides a host of technological advantages to online marketers.

    Donika Cheng, European Marketing Manager for Yahoo! Marketplace stated, "Based on some initial results testing the efficiency and value add of the MakeMeTop™ bid optimisation tool, Yahoo! Marketplace has seen its measurable ROI increase by more than 3x. The tool is intuitive, flexible and very effective. It is also unique in allowing customers to customize and in its capacity to deal efficiently with portfolios containing hundreds of thousands of keyword listings. We are encouraged by the commitment demonstrated by the MakeMeTop™ team, providing support and meeting our specific business requirements".

    The tool is capable of managing and reporting both traditional online marketing campaigns alongside Pay Per Click (PPC) campaigns from Google, Yahoo/Overture, MIVA, Mirago, Webfinder and now LookSmart and is the very latest addition to their portfolio of customizable technical resources for SEMs and Agencies worldwide.


    About Microchannel Technologies Ltd
    Microchannel Technologies Ltd., a member of the Search Marketing Association UK (www.sma-uk.org), is an innovator in the online advertising management and reporting market. The company provides sophisticated campaign management and reporting solutions to online marketers and advertisers with their MakeMeTopä platform which users can test-drive by visiting and registering at www.makemetop.co.uk.

    For North America contact:
    Mike Mackin
    mackin@makemetop.co.uk

  2. #2
    Newbie Lexad's Avatar
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    Hi Mike,
    Did you attend the webmasterfuninsun this weekend. I was wondering if you had a chance to meet Michael Bonfils as well ?
    Best,
    Gary

  3. #3
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    Any chance it will reduce or eliminate the HUGE click fraud problem plaguing Yahoo's PPCSE Oversture problem... or will it help automate the keyword triggers for click fraud rings operated by the SEM firms and their BHO search bar partners?
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  4. #4
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    Lexad:

    We were at the Omni all day Thrus. & Friday morning.
    Great time but I missed Michael.
    Plan to meet with him next week in Orange County.
    Barry had to be in Amsterdam.

    Mackin

  5. #5
    Newbie Lexad's Avatar
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    Mackin,
    what day next week in oc?

    Lexad

  6. #6
    ABW Ambassador
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    I'm sure that Michael will contact you if & when we reach an understanding.
    Our focus at this time is adtech SF & SES London.
    Asia will follow our SES announcement in June.

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