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  1. #1
    Affiliate Network Rep Jackie Lane's Avatar
    Join Date
    March 15th, 2005
    San Jose, CA
    Pending Sale 101
    Pending Sale Functionality
    LinkConnector’s Pending Sale functionality allows a merchant to designate a sale (or lead) as pending until post-sale requirements are met and they are able to recognize the event as final. Reasons for holding an event as pending include processing a credit card offline, order verification, paying for a service without a credit card (e.g., direct debit, from a tax refund, etc.), as well as other post-sale requirements. Once post-sale requirements have been met, the merchant validates the sale to properly compensate the affiliate.

    Why does LinkConnector provide Pending Sale Functionality?
    For the large group of merchants that do not finalize their sales in an online shopping cart, Pay Per Sale affiliate campaigns are an unrealistic option for them to promote their business and increase sales. While these merchants have historically relied on the riskier Pay Per Click and Pay Per Lead promotions, the increasing use of click rings, automated click bots, and other forms of affiliate fraud have led many of these merchants to abandon Affiliate Marketing entirely. LinkConnector’s Pending Sale functionality allows these merchants to return with a more reliable, and less fraud prone, Pay Per Sale promotion. While LinkConnector is doing all it can to lower the risk of Pay Per Click and Pay Per Lead campaigns by eliminating fraud, many merchants have been burned in the past with these types of campaigns and are only willing to participate in a Pay Per Sale campaign which normally wouldn’t fit with their type of business model. Pending Sale functionality allows them to try Affiliate Marketing again with much less risk.

    How does this benefit affiliates?
    First and foremost, with much of the risk associated with increasing online sales eliminated, merchants can afford to pay affiliates more for effective traffic. Additionally, affiliates benefit from this new functionality by having more merchants return to Affiliate Marketing. These additional merchants will compete for an affiliate’s traffic thereby driving rewards up.

    Does this increase the potential for merchant fraud?
    We don’t think so. A merchant can mark a valid sale invalid as easily as they can avoid marking a pending sale valid. The potential for merchant fraud always exists in Affiliate Marketing. It is up to the network to ensure merchant fraud doesn’t exist and their affiliates are protected. The first step is to educate merchants as to why merchant fraud isn’t in the best interests of a merchant’s long-term marketing efforts. If an affiliate is not being compensated for the full value of their traffic, because of merchant fraud or otherwise, the affiliate is very likely going to direct their traffic to other merchant sites where that potential is more aptly realized. When a merchant is benefiting from an affiliate’s traffic (through increased sales) it is in their best, long-term interests to ensure that affiliate is well compensated for their traffic so the affiliate continues to send traffic or, in some case, so the affiliate will send more. Of course, the network must also closely monitor all merchant transactions to ensure any merchant action is representative of reality. It is not in the best interest of any of the parties involved (the affiliate, the merchant, or the network) for affiliates not to receive full credit for sales.

    How does it work in LinkConnector?

    When a merchant creates a sale or lead event to use in their affiliate marketing campaigns, they assign certain properties to that event. For example, they decide whether or not to pay a fixed amount for a sale each time or whether to pay a percentage of the sale amount. Another event property relates to event handling. By default, a sale or lead event can be set as pending or valid. If initially set to pending, the merchant then can mark the event as valid or invalid before the end of the month closeout. Another property that relates to this functionality is the reporting of pending events. A merchant may choose to show an affiliate the pending sales or leads in reporting so the affiliate can view the potential of their traffic before that potential is realized. This usually occurs when there is a long turn around on the sale or when a large percentage of the sales or leads are expected to become valid within the month.

    We look forward to hearing your thoughts!

  2. #2
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
    Join Date
    January 18th, 2005
    St Clair Shores MI.
    that seems to work for all parties involved.
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  3. #3
    Internet Cowboy
    Join Date
    January 18th, 2005
    Your entire model is based on merchants feeling some kind of warm fuzzy feeling toward affiliates and paying them more than they are willing to pay through other networks or affiiate providers.
    You claim you are all about fraud elimination but it took you a LONG time to even respond to the posts about the known cheater in your network.

    I don't buy it.

    Just my opinion. Best of luck to you.

  4. #4
    Moderator MichaelColey's Avatar
    Join Date
    January 18th, 2005
    Mansfield, TX
    And every single feature they tout is a benefit for the merchant at the expense of the affiliate. It doesn't matter how they try to spin their technology. The losers on this network will be affiliates.
    Michael Coley
     Affiliate Tips | Merchant Best Practices | Affiliate Friendly? | Couponing | CPA Networks? | ABW Tips | Activating Affiliates
    "Education is the most powerful weapon which you can use to change the world." Nelson Mandela

  5. #5
    Internet Cowboy
    Join Date
    January 18th, 2005
    Quote Originally Posted by MichaelColey
    And every single feature they tout is a benefit for the merchant at the expense of the affiliate. It doesn't matter how they try to spin their technology. The losers on this network will be affiliates.
    Exactly. This network will be great for merchants. I hope you are able to find enough affiliates under a rock to support it.

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