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  1. #1
    Guest
    Hi Everyone,
    There is this new VC who as 2 concepts and a hundred thousand dollars to spend on them.

    he wants me to develop and market his sites and make the sales.

    Concept #1) an Indian Art and Craft sales site .. something like http://www.exoticindiaart.com (not my site ) . where we would be selling Inidan folk art and tribal paintings, traditional indian clothing and sculptuers and shawls from kashmir and all that stuff.

    Concept #2) okay .. this sounds kinda stupid to me but the VC is quite confident it'll work ... He says we'll sell Embroidered Bikinis ..... Import bikinis , make village craftsmen do fine traditional indian style embroidery on em' and sell em.

    Now, I have the marketing strategy in my head for both of these, I just want to know if are these products sellable .. will online shoppers .. mainly from the US .. buy them? .. if yes, how big is the market for these products out there?

    please help me.

    thanks,
    pranav

    [ 11-10-2001: Message edited by: Internet Guru Pranav ]

    [ 11-10-2001: Message edited by: Internet Guru Pranav ]

  2. #2
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    theres a merchant at cj.com that sells indian folk art, i think they're called shailincraft or something, take a look at their EPC for a clue

  3. #3
    Guest
    they just have a 2 dollar EPC .. But somehow I feel that they have not marketed themselves properly to affiliates and that's why do not sell.

    what do you think of the Bikini Concept?

  4. #4
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Pranav,

    An Indian Art and Craft sales site would work ... I've been working on a Mexican art store [img]/infopop/emoticons/icon_smile.gif[/img]

    Ethnic art stuff works ... look also at http://www.eziba.com

    Haiko

  5. #5
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    oh wow baby!

    i just learnt something

    i very quickly browsed the shailincraft site a long time ago and wrote off that kind of thing but now i've seen the eziba site i realize i may have thrown the baby out with the bathwater

    i now realize it was the design of one of those websites that put me off, wow, powerful psycological effect

    pranav, i dont know much about bikinis but i got an email from a merchant at cj.com that sells large size bras and they where halfing their commision so try and find out if there is a geneal downturn in the underware industry
    [img]/infopop/emoticons/icon_smile.gif[/img]

  6. #6
    Guest
    So, what do ya'll say, Do I start the art and craft site?

    this guy has a showroom of indian arts and crafts in gujarat, which he is going to dump for this site (atleast that's what he said).
    so, I can start the site within 1 month with everything ready.

    the domain will be (most probably) -- theexoticart.com or thexoticart.com ....

    one more thing .. which domain is better ? theexoticart.com or thexoticart.com ?

    Thanks.

  7. #7
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    big responsbility for you pranav if he wants to close his showrooms and hang everything on this idea

    wonder how many staff will get laid off <IMG src=http://www.abestweb.com/ubb/icons/icon9.gif>

  8. #8
    Content $ Queen Ebudae's Avatar
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    Hi Pranav. I think both ideas would work. There are a lot of older people like myself who came from the hippie era and still love that kind of stuff. Come to think of it, kinda sounds like how "Pier One" and "Cost Plus" was to be back then.
    With the bathing suits it would be seasonal, with some sales for cruise wear off season. So maybe you could combine the 2 sites.

    Just make sure you have a good contract!! I ventured into a deal a while back - great concept but they did not do their homework and had a trademarked domain name. (Which I did not realize) Anyway, I drew up the partnership contract which stated that I would contribute my web services and they would contribute the money for one year, split the profits. Well, when the big guys came in and shut it down, this person wanted me to pay half of the costs! Kept talking about how much money they had lost with no respect for my time in putting up the site and manageing it. So, I wound up having to take my contract to a lawyer who wrote and told them, no way. Without that piece of paper I would have been screwed, so have a very good contract!!

    Vicki [img]/infopop/emoticons/icon_wink.gif[/img]

  9. #9
    ABW Ambassador webmarm's Avatar
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    Pranav,
    Maybe head on over to wordtracker.com and do some keyword searches. Use the free one, and you'll at least see what searches are coming up on AltaVista and with what frequency.
    Choose a domain name with the keywords in it. Go ahead and use the dash. the-exotic-art.com or whatever the keywords you choose are. I'd say exotic is going to get you some dud clicks looking for exposed mammary glands.
    And tell that guy that from what I've heard, the best profits are bricks and clicks. Not that I want to deal with bricks, but he already has a store going.

  10. #10
    Guest
    Thanks for the advice everyone!

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>big responsbility for you pranav if he wants to close his showrooms and hang everything on this idea<HR></BLOCKQUOTE>

    big, It's a huge responsibility! but (somehow) I'm confident that I'll handle it perfectly well

    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>the best profits are bricks and clicks. Not that I want to deal with bricks, but he already has a store going. <HR></BLOCKQUOTE>

    his main income was from NRIs ( non resident Indians ) comming to gujarat during festival time and do shopping at his showrooms .. but after the september attacks, this time very few came and even fewer baught from his store, and till the end of next year, he'll have no business as his 90% of business happens during oct,nov,dec so He said he will transfer all the stock he has in the showrooms to the site and try to sell it.
    if it works .. great!, if it dosent, the showrooms will be back next november and the online store will close.

    I have to get him maximum business in the next 6 months so that he'll not close the online shop.

    viki, We already have the contract printed and ready to sign (on a stamp paper) it states that he'll pay all expences, I'll promote the site and I'll take my % of the gross sales that his site(s) make.


    thanks again,
    Pranav.

  11. #11
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    Pranav,

    The Arts & Craft deal might work real well.
    What would work is for you to sell the stuff wholesale to gift shops around the world - sell a minimum $100 order.

    As for the bikinis deal...well that might work too, if the bikinis disolved in water.
    Just think off all the bikinis gifts women would get... [img]/infopop/emoticons/icon_smile.gif[/img]

    Seriously, the bikini deal should be a wholesale deal as well. Sell a dozen to 1,000 stores. $100k is probably not enough to do except on a shoestring basis.

    In stuff like this, you should sell at as low a price as you can and get established and capture some market share. Then increase your prices slowly as demand grows.

    Then you can add higher margin stuff to the line and merchants will give them a try since you provide them with good profit opportunities in the past.

  12. #12
    Guest
    wow!
    that's a great Idea fredrick .. just one small problem .. we just have 1 sculpture and 1 painting of it's kind .. I mean they are colector's value .. you don't find the same painting/sculpture anywhere in the world .. so ,how do I wholesale it is the problem?

    ofcource , the bikinis could be easily be sold wholesale.

    thanks!

  13. #13
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    One of a kind stuff can be sold at auction...

    You might want to set up an auction site or offer the stuff on eBay.

    Set up a newsletter to info collectors of your stuff.

    If you could get 3 one of a kind items and auction them each week. You could eventually get clientele of collectors who would look forward to your offers and then you might have something.

  14. #14
    Resident Genius and Staunch Capitalist Leader's Avatar
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    I checked out the competition a bit...

    I think a general web promotion would go over a lot better for the bikinis and other clothing stuff. There's a lot less "Indian Clothing" competition than Indian Art competition...

    One other thing is that a LOT (Most) US searchers are thinking of Native Americans (formerly known as American Indians, and before that, Indians) when they type in Indian. So expect A LOT of dud clicks from people who will go away when they find out you really mean INDIAN and not Native American!!! That equals a lousy CR...prepare your VC for this if you get decent rank in the search engines under the term Indian anything. Due to this American anomoly (calling Native Americans "Indians"), I'd say to stay away from the PPCs, too...they'll bleed you dry on terms like that.

    I will agree that auctions are probably the best way for one-of-a-kind artwork, at least until the site gets well-known. I think there is (was??) a CJ merchant with one-of-a-kind diamond jewelry, though...some really EXPENSIVE (4 digits) stuff as I recall. Still, the regular marketing channels seem more suited for mass-produced items, as opposed to things that are THAT unique.

    As for Native Americans being called Indians (if you didn't know about that), it's apparantly because Christopher Columbus thought he'd found India when he actually discovered the American continent. So he thought the natives were Indians and the name has stuck all this time.

    If you can get some ads onto Indian expat sites, you might be able to get some traffic that's looking for REAL Indian stuff...

    I will have to warn that items like that (artisan-made anything) aren't my specialty at promoting, really...I do a lot better with the regular, mass-manufactured stuff that lots of U.S. people are looking for!

    But this is my 2c...

  15. #15
    Guest
    Leader,

    How about

    Theexoticart.com
    The finest handmade crafts and arts from South Asia

    I guess this should solve the problem of people searching arts and crafts of native american.

    We just decided that we'll be selling lots of furnishings (bed sheets, coution covers etc )embroidered 'South Asian' Style. Since you stated that people buy mass-manufactured products.

    what do you say? I guess these furnishings and bikinis will have to sell

    Thanks,
    Pranav.

    [ 11-11-2001: Message edited by: Internet Guru Pranav ]

  16. #16
    Content $ Queen Ebudae's Avatar
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    How about "eastart.com" ? Not sure if I would go with the word exotic.
    Vicki [img]/infopop/emoticons/icon_wink.gif[/img]

  17. #17
    Guest
    eastart.com --> Not Available

  18. #18
    Resident Genius and Staunch Capitalist Leader's Avatar
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    All I can think of when I see that URL exoticart is Exotic Cart... Don't know why...

    You said that I said "that people buy mass-manufactured products"...That's not quite what I was getting at. I said *I* find it easier to SELL those products (not that nobody'll buy one-of-a-kind items). Selling mass-manufactured products takes a different strategy than one-of-a-kinds, and I do better at the type of pitch that sells the mass-manufactured stuff.

    One-of-a-kinds do better with a very Exclusive atmosphere, fancy site, expensive price, personal attention, IMO...while I'm more of a Wal-Mart type salesperson who uses a down-to-Earth sales pitch while trying to find items the "average Joe" will be interested in. But some boutiques do quite well with the one-of-a-kind items.

    Personally, though, I think selling some sheets and things like that is a good idea. The more people are interested in a product, the better your chance of selling it! It's an easier run if you don't have to find a customer for every item you're trying to move (because people are already looking for the stuff)!!!

    As for the bikinis, that should be a go. But it's the off-season so they may sit there kinda dead until the Spring comes...in the Spring, turn the marketing on HIGH for them and they should move quite readily. And if they're all unique from each other, all the better. Women like their clothes to be different--beautiful, but not like the next Jane's--so talking up the fact that each piece is different (if they ARE different from each other) would be a good selling point. But the main positioning for the bikinis would be the commonly searched-on terms like "Swimwear" or "bikinis", rather than South Asia. Leave the Location part of the pitch for the site itself...

    I need to log off now, if I think of more I'll post it later on.

  19. #19
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    I could use any type of bedding at all, and any indian clothes. I don't just mean bikinis, I mean anything a hippie would wear - that might include saris.


    f

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