I just signed up as a Shareasale Affiliate. First, let me say that I'm band new to the entire game of affiliate marketing.

My plan is to find a few products I'd like to promote, build clean and simple sales sites or landing pages, and then start small PPC campaigns till I learn what I'm doing.

I was wondering if you could give me any advice you have when it comes to picking merchants/products for use with PPC campaigns. I quickly looked through the list of merchants and noticed many had $0.00 for EPC. Does this mean that the merchant doesn't convert or does it just mean they are new and no one is promoting them?

For someone new to PPC, who is hoping to break even while learning the nuances of this business should I look for merchants with a proven track record?