View Poll Results: Should gender be listed first in product names??

Voters
10. You may not vote on this poll
  • Yes, gender should be at the front of product names!

    5 50.00%
  • Doesn't make a difference!

    4 40.00%
  • Who the hell is Backcountry and who cares?

    1 10.00%
Multiple Choice Poll.
Results 1 to 5 of 5
  1. #1
    OPM and Moderator Chuck Hamrick's Avatar
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    April 5th, 2005
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    Park City Utah
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    16,646
    Gender specific naming conventions in product names
    Is it important to affiliates if the product name (title) begins with the gender versus ending with it? We are interested in changing our product names to match our product groups. Here's an example:

    Product Group: Women's Casual Jackets

    Product names:
    Burton Liftliner Jacket - Women's
    Horny Toad Lorna Jacket - Women's
    Oakley Double Trouble Jacket - Women's

    Please take the poll which is anonymous and comments are welcome.

  2. #2
    What's the word? Rhia7's Avatar
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    January 13th, 2006
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    9,578
    Quote Originally Posted by Chuck Hamrick
    Is it important to affiliates if the product name (title) begins with the gender versus ending with it? We are interested in changing our product names to match our product groups. Here's an example:

    Product Group: Women's Casual Jackets

    Product names:
    Burton Liftliner Jacket - Women's
    Horny Toad Lorna Jacket - Women's
    Oakley Double Trouble Jacket - Women's
    I think that's the way to do it:
    the name of the product --Women's

    If I read "Horny Toad Jacket" I wouldn't automatically know that it is for women, so it's good to include the gender with gender specific items.

    If you are selling something for both genders, don't specify a gender.
    ~Rhia7 -- Remember the 7
    Twitter me

  3. #3
    ABW Ambassador
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    January 18th, 2005
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    That is the *only* one for which I wouldn't put Women's at the beginning. It's too close in proximity, and if a search engine parses Women's without the apostrophe and the s, unless it takes an exact match (like in quotes) the site could come up on a search for Horny Women's.

  4. #4
    What's the word? Rhia7's Avatar
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    January 13th, 2006
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    "Horny Women" would get a lot of hits in a search engine
    ~Rhia7 -- Remember the 7
    Twitter me

  5. #5
    ABW Ambassador AddHandler's Avatar
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    January 19th, 2005
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    1,270
    Chuck,
    Very cool...
    You should break all products down by gender...

    Example..

    Mens Clothing - Accessories << has a lot of WOMENS accessories listed...

    Mens Clothing - Gloves << has a lot of WOMENS gloves listed...

    It should be:::::

    Womens Clothing - Womens Accessories - PRODUCTGROUPS
    Mens Clothing - Mens Accessories - PRODUCTGROUPS

    Womens Clothing - Womens Gloves - PRODUCTGROUPS
    Mens Clothing - Mens Gloves - PRODUCTGROUPS

    If you are going for the GENDER TARGETING... This would be great.

    (( I know you have these listed this way on BackCountry.com -- but it would be nice to have them in the datafeed that way as well...))

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