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  1. #1
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    Timeframe for PPC ROI
    What timeframe should I use to assess PPC ROI? Should I look at ROI on a weekly, monthly or quarterly basis. Because of the varying cookie durations this is a 'moving' variable and it's challenging to get a handle on the net profit.

    Any comments/opinions would be greatly appreciated...Thanks in advance.
    [FONT=Comic Sans MS]Depend on no one but yourself...[/FONT] :winking:

  2. #2
    Crazy like a fox suzigeek's Avatar
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    Quote Originally Posted by Meeka
    What timeframe should I use to assess PPC ROI? Should I look at ROI on a weekly, monthly or quarterly basis. Because of the varying cookie durations this is a 'moving' variable and it's challenging to get a handle on the net profit.

    Any comments/opinions would be greatly appreciated...Thanks in advance.
    I think the metric for measuring ROI is how many clicks thrus to a purchase.
    A time frame may not be a good metric because you only have 10 clicks a month(just an example) and that is not enough info for a good measure.

    I'm actually wondering the same thing although I suspect some will say it depends on the market. For example Jewelry has a lot of people browsing so there's a higher click to buy rate.

    With that being said I'm also interested in a generic/standard to go by.
    Suz~~GearGirl~~

  3. #3
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    April 25th, 2006
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    That's the great thing about PPC, results are measurable daily. Sure there's seasonal fluctuations and so on, but if you're getting a reasonable number of clicks every day for a campaign, you can start making judgements based on even a few days stats.

    Cheers,
    Jeremy

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