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April 7th, 2006, 08:29 AM #1
Timeframe for PPC ROI
- Join Date
- May 31st, 2005
What timeframe should I use to assess PPC ROI? Should I look at ROI on a weekly, monthly or quarterly basis. Because of the varying cookie durations this is a 'moving' variable and it's challenging to get a handle on the net profit.
Any comments/opinions would be greatly appreciated...Thanks in advance.[FONT=Comic Sans MS]Depend on no one but yourself...[/FONT] :winking:
April 7th, 2006, 10:42 AM #2Originally Posted by Meeka
A time frame may not be a good metric because you only have 10 clicks a month(just an example) and that is not enough info for a good measure.
I'm actually wondering the same thing although I suspect some will say it depends on the market. For example Jewelry has a lot of people browsing so there's a higher click to buy rate.
With that being said I'm also interested in a generic/standard to go by.Suz~~GearGirl~~
April 26th, 2006, 07:01 PM #3
- Join Date
- April 25th, 2006
That's the great thing about PPC, results are measurable daily. Sure there's seasonal fluctuations and so on, but if you're getting a reasonable number of clicks every day for a campaign, you can start making judgements based on even a few days stats.
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