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April 22nd, 2006, 02:22 AM #1Steve Madden Shuts Down Program
Steve Madden would like to thank you for your participation in our affiliate program. Unfortunately, we have made a business decision to shut down our Affiliate Program.
We will pay for commissions earned on Net Orders received through an affiliate link based on the terms of our Agreement, plus any earned outstanding payments currently owned to affiliates. Affiliates sales commissions will not accrue after April 30, 2006. If you have changed your contact information, please update your profile at LinkShare so you can receive your final commission check in a timely manner.
Pursuant to our Affiliate Agreement between Steve Madden and you, this shall serve as our formal written notice to terminate our Steve Madden Affiliate Agreement. Per our Agreement, you are required to remove any and all banners, buttons, text links, product images and store fronts that link to SteveMadden.com by End of Business Day April 30, 2006 ET. If you have any questions regarding this manner, please contact firstname.lastname@example.org
Once again, we thank you for supporting the Steve Madden Affiliate Program and appreciate your compliance with these termination provisions.
It doesn't seem like they were around too long.
April 25th, 2006, 09:36 PM #2
they pulled into Dodge in cute mode. sent emails as if we had applied and were accepted. relevance didn't matter.
April 26th, 2006, 07:01 AM #3
They could have hired any 4th-grade dropout to tell them that their affiliate program would be doomed as their distributors offer two to three times as much commission on Steve Madden products.
April 26th, 2006, 08:57 AM #4
These guys are growing revenues, income and keeping their costs well under control as well. Their stock price is reflecting their promise of growth. They are acquiring new brands and mixing them into their fold and also finding new channels for sales distribution.
They bought DMF / Friedman recently and brought the genius behind that brand on board their team as well. Will bring belts, bags and more into their lineup plus the brains of D Friedman running their licensing operations.
Footwear, accessories, apparel and fashion is hot on the Internet. Gas prices on the rise, consumers thinking shop online to save a trip. Continual growth in online purchasing in nearly every sector across the board.
This can't be an exit-from-affiliate-marketing strategy, in my opinion. All other signs say quality, growth, opportunity and more. Something else is definitely up here.
Perhaps they're regrouping on Internet selling altogether, working out online pricing strategies that makes sense. I bet they'll emerge in another form or via partnership with an existing online merchant who knows how it's done right online.
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