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  1. #1
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    What works best on an existing web site?
    Have tried many adds, most got only minor interest from visitors. Three got pretty good traffic, but only one purchase out of over 300 clicks for earnings of only $6.

    So, what is the best way of displaying adds on an existing page? Any one tried just lumping them into a collection at the bottom of the page? Putting several next to each other? Is it better to run them separately - which is what I've been doing - ?

    Other peoples experiences would be most welcome.

    Thanks
    Donald.

  2. #2
    Resident Genius and Staunch Capitalist Leader's Avatar
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    IMO:
    only one purchase out of over 300 clicks for earnings of only $6.
    That may be from any number of factors. Changing how you use the ads on an existing site may not affect it at all. It could be anything from the merchant not being ideal for your traffic, to the merchant not being up to par somehow, or perhaps not what your traffic is expecting to see. Or maybe your traffic's simply not in a buying mindset.

    So, what is the best way of displaying adds on an existing page?
    Try incorporating text links into the existing content. People are used to ignoring banners/ad graphics, so if you put text links into the content they'll probably at least click. Especially if you put the link in just when people would expect to see one.

    You can use some code to hide the affiliateness of the link if your viewers are cheapskates that way

    Any one tried just lumping them into a collection at the bottom of the page?
    Yeah, in my experience, that doesn't convert or get many clicks, plus it really cheeses up the looks. Looks aren't very important IF the page converts...but a heap of ads at the bottom doesn't convert. It's just overwhelming.

    Putting several next to each other?
    Maybe if you're advertising Vegas...

    Except for a few select categories, I think it's best to not have so many different ad graphics going that it "blinds" the viewer. You want them to see the ad, not stars
    There is no knowledge that is not power. ~Hemingway

  3. #3
    The "other" left wing davidh's Avatar
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    Yes, consider that you want targetted clicks rather than curious clicks.

    Did your site visitor arrive at your site while looking for the item(s) being advertised? Or are the "ads" just a side dish? Curious clicks can sometimes lead to a lucky hit but are generally not a good sales driver.

  4. #4
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    March 25th, 2006
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    Yep,

    It's proving to be real frustrating. Teenagers and young male adults who are into making there own games. 100's of unique visitors daily, to this section of the web site, but can't seem to figure out what they will click on and puchase.

    At the moment trying computer parts, but only 4 clicks so far after about 200 unique visitors. If I was prepared to degrade the site with porn - which I'm NOT - I'd make a fortune I think.

    The price we pay for having morals.

    Anyone got any further ideas?

    Thanks
    Donald.

  5. #5
    Life is Supposed to be Fun! Rexanne's Avatar
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    Quote Originally Posted by caradon
    Yep,

    It's proving to be real frustrating. Teenagers and young male adults who are into making there own games. 100's of unique visitors daily, to this section of the web site, but can't seem to figure out what they will click on and puchase.

    At the moment trying computer parts, but only 4 clicks so far after about 200 unique visitors. If I was prepared to degrade the site with porn - which I'm NOT - I'd make a fortune I think.

    The price we pay for having morals.

    Anyone got any further ideas?

    Thanks
    Donald.
    Sadly, we'd probably all make a killing with porn ads on our sites but yeah ... the price is too high. I have nothing against porn, just not my audience.

    How about trying ring tone ads (if you can find a clean one) or game site ads. Pogo has a program through CJ - pays for Club Pogo sign ups. It doesn't sell for me but it might work for you. Also you could try ads to specific Amazon games or game systems. Amazon pays stupid commissions but at least they convert and might be somethig that will sell. Otherwise, keep changing ads out to see which start gettting clicks and actually converting. Good luck!
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  6. #6
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    March 25th, 2006
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    Thanks.

    Some new suggestions, so will try them out. Fingers crossed.

    Donald.

  7. #7
    Newbie Amy Peters' Studio's Avatar
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    March 31st, 2006
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    With graduation coming up have you tried specific product linking within your text? Or an article about graduation and a link to some ideas for gifts. That age goup either is graduating or most likely has friends that are graduating soon.

    Just a thought...

  8. #8
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    March 27th, 2006
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    You Could try what I call "Porn lite" - ie. the humour/offensive shirt thing. If you are skewed to younger males (17-29), the babe wearing the funny shirt gets a lot of hits. Conversions? *sucks air through teeth* anyone's guess. I do okay with them.

  9. #9
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    When determining viewing patterns you might be interested in reading this EyeTracker

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