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  1. #1
    ABW Ambassador Abigail's Avatar
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    January 18th, 2005
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    Fraser Valley, BC Canada
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    I have a newsletter - 4200 opt in subscribers. I am trying to figure out the best day to send it out. It has been going every 2 weeks and has been going out Thursdays - I have read something that says you should send Tuesdays or Weds mornings.

    Do any of you with newsletters notice any difference dependent on the day? I am now in a time position that will allow this thing to go out weekly and am going to start sending weekly instead of biweekly, also.

  2. #2
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    January 17th, 2005
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    Abigail,

    Thursday is the best day to send out newsletters.

    Reason 1. Most people at most jobs have a bit of time on Friday afternoon to actually look at mail.

    Reason 2. Saturday is the day most people have time to actually read their mail and to go surf the links.

    Some one may check an email during the week but it's Saturday when the credit cards come out more for this reason.

    Reason 3. It's waiting in their inbox when they get to work Monday morning which is the one time most people really check their mail. If you can interet them with a good subject or short sweet to thepoint message, they are likely to act on it or store it for later action.

  3. #3
    ABW Ambassador Packy's Avatar
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    January 18th, 2005
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    Syracuse
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    Abigail,

    My thoughts on this is to keep track of which days you receive the most spam or emails for a week or 2. Then pick the day that you receive the least amount of emails and send it on that day. The reason being that I would be more likey to read an email if there are only a few compared to a ton of them. I receive a zillion a day. I think Sundays are my lowest spam days. Just my <IMG src=http://www.abestweb.com/ubb/icons/icon26.gif>

  4. #4
    ABW Ambassador Abigail's Avatar
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    January 18th, 2005
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    Fraser Valley, BC Canada
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    Thanks guys. You have brought up some good points. I'll put the old noggan to good think.

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