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  1. #1
    Newbie
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    May 24th, 2006
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    Concerns About Choosing Affiliate Partners and Google
    Greetings,

    We just created an account with ShareASale and we have a number of affiliates that would like to participate in promoting our products.

    However, should we be concerned about who is allowed to offer our products, seeing as how they will be providing links to our website and Google does penalize for inbound links from link farms?

    Also, are there any other concerns we should be aware of when choosing affiliate partners to promote our products?

    Thanks in advance for your response.

  2. #2
    AM Navigator Geno Prussakov's Avatar
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    May 10th, 2005
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    Washington D.C. Metro Area
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    11,798
    Mr. Be, first of all, welcome to ABW!

    Quote Originally Posted by Mr. Be
    ...concerned about who is allowed to offer our products, seeing as how they will be providing links to our website and Google does penalize for inbound links from link farms?
    That's why you may want to (a) pick the Manual Approval option (as opposed to Auto-Approval), and (b) make sure your affiliate manager monitors where affiliates put up your links... In all honesty, I personally haven't had many SaS affiliates link from link farms. The network is very clean, but you would still want to have your AM monitor things as closely as possible.

    Hope this helps, and welcome again!

    Geno

  3. #3
    Newbie
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    May 24th, 2006
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    2
    We have Manual Approval on our account.

    How do we monitor where the affiliates put up links? Do we have to dig through log files or is there an easier way?

    A few of the affiliates that want to partner with us seem like their sites are just for the purpose of generating traffic. Is that how many of them are?

    If thats the case should we just decline anyone who has a site with a Google page rank of zero?

    This strategy sound or is there better one?

    Thanks for your help!

  4. #4
    notary sojac Herb ԿԬ's Avatar
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    January 18th, 2005
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    Lightbulb
    I'm not a merchant, but I think I'd be more careful about admitting known parasitic affiliates.

    If you want affiliates to do your sales, I would suggest you don't worry so much about your PR.

    A lot of us have sites that, by one definition, are "link farms" in that they carry a lot of ads for merchants. If you think that is going to water down your merchant site sales, why not build a different site for affiliates to link to?

    lastly, I'm glad to see merchants entering dialogues here; very healthy thing to do.

  5. #5
    Member
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    January 18th, 2005
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    Google penalizes outbound links TO link farms, not inbound links FROM link farms (otherwise, you could wreak havoc on competitor sites by creating link farms and bombarding your competition with inbound links ...)

  6. #6
    Resident Genius and Staunch Capitalist Leader's Avatar
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    January 18th, 2005
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    Florida
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    Incoming links are "laundered" by going through the SAS tracking code first (Otherwise I'd probably have PR 7 or 8 by now ).

    Plus, what Mandalamoon said.

    As for the PR 0 sites--don't be too hasty about those. NEW sites also start out as PR 0, and can take AGES before the Google Toolbar updates!

    When it comes to the amount of link farms, what you say on here may affect how many you get. But don't worry about 'em if they do come. True link farms (and banner farms) are basically unrankable. No need to worry about 'em, plus, they may clue up later and suddenly sales start rolling in!

    Also don't be too quick to judge based on what site(s) affs have listed with SAS. They may show their 1st site ever--usually a totally lame POS--and then one day sales start coming in from some professional-looking site they never put in their profile! (I've had that happen.)

    How do we monitor where the affiliates put up links? Do we have to dig through log files or is there an easier way?
    SAS often (sometimes that feature doesn't work right) shows where the last click for an aff's account came from, and you can find the page from that. And, if a sale happens, it'll show which page referred that sale. This part works 99% of the time.

    If no action (ie, 0 hits) is showing, it either means the aff didn't put up any links to you yet, or nobody's seeing the page. No point in losing sleep over those cases.

    In any case--don't be worried about getting whooped in the SEs by your affiliates. In some engines/under some terms, you will...just because it's hard to own ALL the listings ALL the time! But, the alternative is to have your competition up there when the time comes that said competition out-SEOs your main site. Better to BURY the competition under 1,000 aff sites!

    Unless, of course, I'M your competition. If so, then best for you to only accept content sites that have loonnngg pages and pages of boring thesis-like info with no spider-detectable main subject, and just a little barely-visible banner for you at the bottom of the page...
    There is no knowledge that is not power. ~Hemingway

  7. #7
    Outsourced Program Manager
    Join Date
    January 18th, 2005
    Location
    Thailand/ Cambodia
    Posts
    805
    As long as you have your Am do manual approval you can see what type affiliate your getting. BUT saying that be aware that the URL that the affiliate gives you the link to when he signs up may not be where he places your link.

    Do not even bother with the PR. it is worthless to judge potential for an affiliate

    After you approve your affiliates watch your traffic. If you see some unusual heavy traffic from one affilte go and you can see where he has oyur links by looking in your admin panel under Affiliates.

    Keep in mind this basic rule;
    less than 30% of your affilates will get links up and ONLY about 20% of those will generate decent traffic and sales

    The SAS id number also tells you how new they are to the game.
    Richard
    Affiliate Marketing Manager AMWSO
    Digestinol, Luxe-Design


    Every child is an artist. The problem is how to remain an artist once we grow up. Pablo Picasso

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