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May 31st, 2006, 12:08 PM #1How to charge for banner advertising
Is there a good guide someplace as to what going rates are for banner advertising? This would be for a site that gets ~100K hits a day - mostly a technical demographic (programmers, etc).
June 29th, 2006, 05:16 AM #2
I would do a few things.
Check out the IAB.com site and see a listing of "One-Sheeters" which are used to give advertisers to show what you offer. This will cover you Volume (impressions), placements, demographics, costs, and contact details. By this you can simply give it to say Ogilvy who is handling the Cisco accounts and the Account Director will be able to see who you are at a glance.
I would also ask for the one-sheeters from your competitors to get an idea of what the market will hold. 100K of impressions is not a great deal, but if your audience is VERY specific, then you could ask for 2$ per CPM for gifs (banners), 10$ for Roadblocks (all placements), and 10$+ for Rich media (floating and video)
Here are the types of Ads:
You could also approach Advertising.com or 247real media to help you sell your inventory. They will also help you better sell your site and give you some good presentations.
I hope that helps, let me know if you have any specific questions about this.
Also, please to not call judge your volume by calling them "hits" it is a first indicator for advertising for a newbie. Call them impressions. =)~
October 11th, 2006, 11:29 PM #3
recomanded = adrite it good in helping u sell ad space..
February 14th, 2007, 12:26 PM #4
Originally Posted by patrick24601
- Join Date
- January 17th, 2007
February 26th, 2007, 04:57 AM #5
Have you tried any CPA offers on your site?
There are some offers that would be a good-fit for your website, and you then have full control over the ads that are displayed...
March 20th, 2007, 07:43 AM #6
Originally Posted by zx88
- Join Date
- March 16th, 2007
March 20th, 2007, 09:02 AM #7
Just as a side note:
Hits can be misleading - for example, you get a hit for every image that's on your page, so a page with a lot of banner ads and tracking images will register a lot of hits each time it loads... even though it may only be for a single visitor.
Not trying to diminish the value of your site's traffic... but I think you should be looking at unique visitor counts and return visitor counts for a more accurate picture of how many people are visiting your site.
March 20th, 2007, 09:37 AM #8
Rick, what are some of the ways a webmaster can gauge unique visitor counts?
March 20th, 2007, 10:12 AM #9Originally Posted by Rhia7
Is this a trick question? Rick, you said to monitor the unique visitors -- okay, how should the webmaster do that?
March 20th, 2007, 11:27 AM #10
Analyze your log files with something like AWStats or use a cookie/java based tracking solution like Google Analytics. These programs will combine the hits from a single IP into a count of unique visitors.Jason Rosenbaum
March 20th, 2007, 11:48 AM #11
May 16th, 2007, 10:25 PM #12
so usually people charge ads based on unique hits or visitor?
May 17th, 2007, 08:01 AM #13
advertising.com or doubleclick
CPM rates. it favors the publisherMa, where the beer? :escape:
May 14th, 2010, 09:57 AM #14
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- May 14th, 2010
There is a lot to know about advertising and should keep yourself constantly informed about advertising techniques and methods that best fit your website. I hope these resources will help you get a clear view of what you need, you couurlld also try focusing on creative [link removed], they can add a lot to your marketing campaign if they are created right.
Last edited by Merchant Consultant Team; May 14th, 2010 at 10:17 AM.
May 14th, 2010, 10:19 AM #15
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- January 18th, 2005
Your post was reported as spam by several members.
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