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  1. #1
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    June 4th, 2006
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    Best way to structure affiliate business sites?
    I am interested in taking my company into the affiliate marketing arena. We have been very successful in other revenue sources online and are looking to diversify.

    We are trying to figure the best way to structure our business and the web sites/pages we promote. Basically we are looking to promote a variety of businesses and products via landing pages with traffic coming from PPC and organic seo. We are not going to simply promote one niche but instead diversify and promote products on all sorts of categories. The only real limitation is if the category/product makes a profit.

    Do you guys think it is best to have a variety of independent web sites that are not related to each other for the topics that we promote OR is it best to have 1 large web site and in turn have a variety of sub categories so as to brand the parent company and build towards a common goal? Or perhaps start a new site for each more generic topic, but in turn interlink them so the visitor can still move across niches to see what the other sites offer easily?

    One of our end goals is to sell the business to a larger company so it would seem you would want it all to be one large site so it garnishes more attention from the media and other companies.

    I expect we can get it up to over 100,000+ uniques per day in the first 6 months and expand from there so it would seem best to have it all under one roof with that amount of visitors.

    Any help that you guys can offer would be great on how to structure a large affiliate business promoting different products and categories all over the map.

  2. #2
    Member bobmutch's Avatar
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    >>>Basically we are looking to promote a variety of businesses and products via landing pages with traffic coming from PPC and organic seo....
    Do you guys think it is best to have a variety of independent web sites that are not related to each other for the topics that we promote OR is it best to have 1 large web site and in turn have a variety of sub categories so as to brand the parent company and build towards a common goal?

    If you are wanting to drive traffic to your site(s) via organic SEO then you want to consider the investment in building the inbound links to your site. You need to have your SEO people decide which way will be more cost effective to get relevant convertable traffic. One main site or a network of sites.

    It will depend on the keywords you want to rank for and how competitive they are.

  3. #3
    OPM and Moderator Chuck Hamrick's Avatar
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    macker123: I vote for one site that you focus all efforts on. When you break out your product base into segregated sites it ultimately orphans some of the sites. Plus, you want the internal pages to give relavency to the total site. If you create niche sites and have them all inter-link it looks like a link farm.

  4. #4
    Member bobmutch's Avatar
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    Chuck Hamrick:

    >>>I vote for one site that you focus all efforts on.

    In some cases it works better and it cost less to build one site up and market say 5 products on that one site. Other times it pays to have 5 sites and market each product on a differnet site.

    Especially when you want to promote different products as is in macker123 case.

    We are not going to simply promote one niche but instead diversify and promote products on all sorts of categories. The only real limitation is if the category/product makes a profit.
    You have to look at the cost for many vs. one.

    Cost of 5 domain (ranking is much easyer on an older site), cost of 5 Website designs, and cost of off-page optimization (inbound links) that is required to drive traffic to the 5 Websites vs. the costs to do the same for one site.

    Another issues is the search engines tent to rank sites better for niche keywords when the site is niche. If the site is covering a broad range of keywords your not going to get the same juice off your off-page optimization (inbound links).

    So if you spend the same money developing one site as you would have 5 sites you may not get the same income.

    Another issue in the many vs. one is you are pulling all your eggs in one basket so to say if you go with one site. If one site takes a hit and you have 5 you have only lost 20% of your revenue vs. 100%.

    In Adsense/YPD PPC in most cases it cost less to develope 5 sites and bring them each to $300/mon then it is to bring 1 site to $1500/mon.

    >>>When you break out your product base into segregated sites it ultimately orphans some of the sites.

    In this case macker123 has indicated that they are going to be "promote[ing] products on all sorts of categories." In this case if they do a site per category there shouldn't be any orphans as the products in each site would appear to not be related.

    Unless I am not understanding what you mean here by orphan sites.

    >>>Plus, you want the internal pages to give relavency to the total site. If you create niche sites and have them all inter-link it looks like a link farm.

    If you don't inter-link your sites with keyword rich anchor texts but put domain'ed anchor text it will be very clear to the search engines you are not link farming. You can also put your inter-linking in nofollow tags if you are really concerned about that and then the search engines don't even know about them.

    Personally I don't think there is a cut and dry yes or no for every case. One has to do their research and find out the costs, weight out the benefits, decide how much risk they are willing to bare putting everything into one basket, and then make a decision.

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