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  1. #1
    Member inasisi's Avatar
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    eBay to introduce contextual affiliate marketing

  2. #2
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    That would be perfect for my niche site and my forum. You know, they should go ahead and go on their own, they don't need a network anymore. They have plenty of affiliates and really no real competition in the auction space. And they're big enough to be able to do it without any problem.

  3. #3
    Life is Supposed to be Fun! Rexanne's Avatar
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    Quote Originally Posted by TrustNo1
    You know, they should go ahead and go on their own, they don't need a network anymore. They have plenty of affiliates and really no real competition in the auction space. And they're big enough to be able to do it without any problem.
    Yep. I don't play the eBay game on my site but I used to run a business that was 75% eBay monetized (selling our products.) eBay is way too huge to be at the mercy of any outside company, especially a greedy dirty one. Someone over at eBay top level management needs to wake up and get back to work.
    Peace,

    Rexanne

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  4. #4

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    This actually sounds like a great idea. I am surprised. I have several sites that such a thing would benefit.

  5. #5
    ABW Ambassador Snib's Avatar
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    I'm all for it. I honestly believe this can do wonderfully for eBay and their publishers if they put the proper resources into it. Maybe it will take them a step closer to building an in-house program.

    - Scott
    Hatred stirs up strife, But love covers all transgressions.

  6. #6
    Member Kimberly's Avatar
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    CONTEXTUAL....
    That means running this on a page with AdSense would be against Google's TOS.
    AdSense.... AdContext.... Tough choice.

  7. #7
    Full Member TLE's Avatar
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    I don't think this has been linked from the affiliate home page:

    http://affiliates.ebay.com/ads/adcontext/

    Tuan
    [url="http://www.wholesaler.com"]Wholesaler.com[/url]

  8. #8
    Prince of Content Vinny O'Hare's Avatar
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    hmmm could this be the reason for cj to push the javascript links Hmmmmmm
    Vinny O'Hare - OPM - Contact Info email: vinny at teamloxly.com ~ 702-582-6742 Twitter

  9. #9
    ABW Ambassador Ron Bechdolt's Avatar
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    You know what I find is funny? I have a merchant that won't let me put AdSence links on any pages that also have the merchants links or banners on it. No, I have an alternative to Adsence (but know this merchant is bright enough they will modify their TOS before I get to it).
    Ron Bechdolt | Affiliate Program Management Consultant
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  10. #10
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    "CONTEXTUAL....
    That means running this on a page with AdSense would be against Google's TOS.
    AdSense.... AdContext.... Tough choice."

    I think ebay mentioned you can have it on the same page. It's contextual like Adsense but unlike Adsense and YPN you don't get paid for the click. Will have to wait till it rolls out and go over the agreements.

  11. #11
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    [Slightly OT]
    I've seen some Behavioral Marketing trials also .

    Yesterday I was searching for a porcelain thingie and was shown an ad to join the equifax affiliate program (on ebay's site - served by doubleclick) - I do have a screenie).

    [/Slightly OT]
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  12. #12
    Member Azam's Avatar
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    I wouldn't go for it unless it was a fair CPC rate. That is why Adsense and YPN are successful. CPA leaves you too dependent on the site you are sending traffic to and in the case of Ebay sign-up commissions will decline as many people already have an account.

  13. #13
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    I think it's going to be pretty much what they have going now, except you'll have a choice to use contextual ads. Right now you get 40% - 70% of eBay's revenue and $12 if they're new and become an active user. Will try it out where I have Adsense now and see which pays more in the end.

  14. #14
    Member Kimberly's Avatar
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    Quote Originally Posted by Azam
    I wouldn't go for it unless it was a fair CPC rate. That is why Adsense and YPN are successful. CPA leaves you too dependent on the site you are sending traffic to and in the case of Ebay sign-up commissions will decline as many people already have an account.
    Azam,
    This is a misconception on your part. AdSence is a pure CPC. AdContent, on the other hand, does not pay per click. BUT! The click would plant YOUR affiliate eBay cookie into visitors computer. Being CONTEXTUAL, the ad will supposedly be relevant to the page. Thus increasing the CTR.
    This will start a cookie-overwrighting frienzy. Especially considering that there's no CPC, hence no click fraud.

  15. #15
    Full Member markschok's Avatar
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    I wonder if this was developed from one of the API developers work
    http://www.ctxbay.com/ - This guy won 1st place in the eBay developer challenge. He made, guess what? a contextual ebay ad script pulled in to a page by javascript.

    If I remember, like adsense, the javascript is called from his site to your page. I tried it but didn't work for me, I didn't give it too much of a chance though, maybe later.

    But if you want contextual eBay ads, don't get in the beta and don't want to wait for the actual eBay release then give this a try.

  16. #16
    ABW Adviser Panel Dynamoo's Avatar
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    For me, the worry is fraud. On my big content site, most of the popular pages are for products where there are a large number of fraudulent auctions. In fact, for some products ALL the eBay auctions are fraudulent. I don't fancy getting my visitors involved in that.
    Innovative advertising with Slimeware Corporation and Telephore. Mail-order fuel with Petrol Direct.

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