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June 12th, 2006, 11:11 PM #1Quality of traffic
This obviously varies depending on the type of merchant/product promoted and the SE's used... but what are people's experience with the quality of PPC SE clicks vs. organic SE clicks vs. banners/text clicks on niche sites (I guess you'd call these "content clicks"), in terms of which clicks convert the best? I do mostly PPC, and I'm wondering if I should in general expect better or worse conversion rates. Or more pressingly, do PPC clicks that convert to sales tend to have a higher chance of being reversed due to poorer quality? Thanks.
June 12th, 2006, 11:14 PM #2
My experience is that it varies. Sometimes, natural search traffic is better. Sometimes, PPC traffic is better. Sometimes, traffic from niche sites or forums is better.
June 12th, 2006, 11:40 PM #3
I've noticed that some products lend themselves to PPC better than others.
Some products are just hard to explain in three lines -- or the main keywords are shared with other products creating a "fuzzy" area of poorly focused advertising.
For example, I've been doing some advertising lately for an "email service provider". What a nightmare! Every keyword conceivable is fuzzy. It would sure be a lot easier to PPC market "weight loss snake oil".
Your question probably leaves too many variables open to have a meaningful answer.
June 13th, 2006, 12:03 AM #4Originally Posted by aahh
June 13th, 2006, 01:21 AM #5Originally aahh
The Google-hatesme! Guy
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While you may not have PM'S rights yet, at least you have managed to get a title already.
You lucky dog, you!
June 13th, 2006, 01:25 AM #6
If you click on aahh's name it appears as if you could send him a PM.
Maybe the PM was not delivered?
I didn't request a send receipt
But at least I tried~Rhia7 -- Remember the 7
June 13th, 2006, 08:37 AM #7Originally Posted by Rhia7
Last edited by MichaelColey; June 13th, 2006 at 08:42 AM. Reason: Please don't guess how many posts it takes
June 14th, 2006, 02:43 AM #8
Originally Posted by Kimberly
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