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  1. #1
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    Don't know if I'm in the right place but I don't know where to begin. I'm trying to make a conversion from adult to non-adult affiliate programs but I don't know jack about the non-adult market. Could someone give me a push in the right direction?

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    Burn,

    Welcome!<IMG src=http://www.abestweb.com/smilies/welcome.gif>

    Your in the right place!

    Check out http://www.abestweb.com/revenue/

    Sign up with the cos listed and then creat sales pages for products from merchants.

    More members will post advice, read through the various forums and ask.

    Haiko

  3. #3
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    I guess my main question is where do you get your traffic from and how much is needed to generate some money? I know search engines is always a source, but what else. In the adult bizz there was a ton of ways to generate traffic but it converts like poo. One day I might convert at 1:30 and the next day 1:3000 and its always a struggle to figure it out.

  4. #4
    ABW Ambassador webmarm's Avatar
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    burn,
    Check out the building site traffic forum here. There are many ways to get the converting traffic. The free traffic engines, especially google, are one way. Another is the pay per click search engine method. Opt-in newsletters are another used by some affiliate marketers.
    One big difference between what you were accustomed to (cough) and what you are interested in starting may be ad copy. I don't know that you had to write anything to presell "the products" in "the other business". Ad copy makes a crucial difference in your click-throuh rate and conversion rate.

    good luck and much success!

    (edited for lousy grammar)

    [ 03-13-2002: Message edited by: webmistress ]

  5. #5
    Assistant Regional Manager Rik's Avatar
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>One day I might convert at 1:30 and the next day 1:3000 and its always a struggle to figure it out.<HR></BLOCKQUOTE>

    Those conversion rates are not limited to just adult orientated content. When youre starting out you got to test, test, fix, test, test, fix. I've found out that feedback from your visitors (and other webmasters) are a great source of information because they let you know what you need to focus on.

    For example, most people around here know that a text link will out do a full size banner ad 95% of the time. I found out that a small image with three words of text, a picture and the same three words of text for the alt tag and status bar do wonders as well.

    Moral of the story is to test things to find out what works best for "your" website.

    Ditto on what webmistress said about adcopy.

  6. #6
    ABW Adviser Panel Dynamoo's Avatar
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    Hi Burn (and welcome),

    This is a sort of "Building Site Traffic" forum question.. the question that springs to mind is "do you have a theme in mind" and is there any traffic you can generate from your existing sites to do to it?

  7. #7
    ABW Veteran Student Heyder's Avatar
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    I would suggest starting with your adult traffic with some links to some of your non adult sites. That way you have traffic already and can work from there.

    I'm learning from other members here that conversions are just a matter of how you say things. Some of these people can make a fortune with very little traffic. So getting lots of traffic is not the only answer.

    I myself have found this out recently as one of my sites has grown tremendously yet the income is not keeping up with the growth at all.

  8. #8
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    burn, you're making the right move, it's easier to make a few dollars in this game, adult traffic doesn't like to pay

  9. #9
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    Thanks for the help but what are some good affiliate sponsers, I can't seem to find anything?

  10. #10
    Resident Genius and Staunch Capitalist Leader's Avatar
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    Burn,

    (Note: Those who don't like to read long posts can start scrolling down now!)

    Here's a whole bunch of tips and differences between X and G rated promotion...

    If you've been running an X-rated site you will probably find G-rated marketing like going to another country with a completely different culture... (A much better culture if you ask me...no one insults your intelligence with oxymoron terms like "CLEAN adult site", etc.!!!)

    (Commentary about what to sell is near the bottom, but the rest of this post should be useful to you as well!)

    There's a VAST difference between promoting adult sites and G-Rated items.

    YOU DO NOT NEED MEGA TRAFFIC! You're right--adult traffic converts like poo. It's junk. Some people can convert it but it sounds like you are in the majority--ten trillion gawkers and hardly any buyers. You will need to DEPROGRAM YOURSELF from the "get all kinds of traffic from everywhere" mode.

    TARGETED traffic is what sells G-rated items. If it's not targeted, forget it.

    As for what to promote, stay away from anything that offers any FREE anything without *requiring* a purchase at the same time (avoid free demos and any other "pay later" stuff). G-rated MOOCHERS are just as bad as X-rated ones (from a business perspective). Scare 'em off by only advertising places that CHARGE for everything.

    Second, is textual advertising copy. NOT just a bunch of text links, either!! Write a sales pitch for everything you want to sell.

    Third, NO THUMBNAILS!!! People are NOT going to squint to see a G-rated item. If you want to sell it, make it clearly visible.
    While on the subject of pix in general, you do not need a pic of every (or even most) G items. But if you DO use pix, make them big enough to see plainly!! People won't click for a bigger pic for general items--they'll hit Back and look for another site.

    Do not overwhelm the viewer with choices. A page full of products with slight variations is NOT exciting with general marketplace items [img]/infopop/emoticons/icon_wink.gif[/img]

    Remember that there is no *inherant* excitement generated by any G-rated product. There is no "instinct" to click. Your ADVERTISING TEXT has to generate ALL the excitement!

    TRAFFIC will not come to you just for being there or listing in a few TGPs and smallish directories anymore. The BIGGEST SHOCK you probably face with non-adult products is seeing how much less traffic you will get (unless you're absolutely wonderful at search engine optimization)!!

    Fortunately, non-adult traffic converts multiple times better than X-site gawkers looking for more free content. 1/100 is standard, and a good merchant (coupled with good advertising spin [ie, text]), 5% and up is possible. The 5%'s pretty rare but it can be done.

    So you're taking digits off of the Traffic figure and adding them to the Revenue figure, provided you pick the right merchants.

    On the other hand, there IS a learning curve, and spikiness. Expect your figures to jump all over the place until you're established [as a G-site] and learn (by experience, not just reading about it) what works in this field.

    WHAT TO SELL....

    There are about 2,000 different merchants spread over the three major networks. So "what to sell" isn't an easy thing to answer. I can only give some general guidelines:

    Pick something that a lot of people are looking for--but not a lot of webmasters realize the potential of. Wordtracker and the Overture Suggestion Tool are good ways to find out how many searches are done on certain keywords. Find terms that get quite a few searches, then check in Google and see how many sites are trying to sell the same thing. If there's a lot...try a different product.

    Stay away from merchants that look like a 10-year old made the site. It just may BE one...but regardless of the merchant's age, the really lousy sites don't tend to convert/pay.

    That's not to say that slick sites are never crooks--some are. In fact, if a site's SUPER slick...watch it.

    There are 3 major networks and some notable minors. Majors are CommissionJunction (My favorite), LinkShare, and BeFree. Also notable is Perfomics. The payment structures are different at all of them so be careful. The most reliable payment is from CJ. CJ and Performics have consolidated checks (but it works a bit different than CJ). Others are non-consolidated and you may never see the cash from some merchants! There's ways for merchants to pull BS at all of the networks (and some do pull it, everywhere) but the duds sure seem to like that non-consolidated, high minimum junk...

    Read around the boards to get an idea of the problems with them all (and a few good things but people like to b*tch so there's more gripes posted about all of 'em than good--it's not that there isn't any good things but...like I said, people like to b*tch!). At ALL networks, be careful, there's rotten apples in every barrel. But some networks have more than their share of rot. Opinions on which ones those are vary...and are sometimes an issue of hot debate!

    As for where to get traffic, check out the Building Site Traffic forum.

  11. #11
    ABW Ambassador
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    Leader chose her own name, but she EARNS it with top-notch posts like this!

  12. #12
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    Great post Leader losts of good info to get me started thanks!

  13. #13
    ABW Ambassador
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    Great post Leader!

    Only one point of disagreement: "Third, NO THUMBNAILS!!! People are NOT going to squint to see a G-rated item. If you want to sell it, make it clearly visible."

    I've had great success with thumbnails that lead directly to product pages with larger images. I do, however, take great care with the thumbnails to ensure that that they show *something*. If the entire image loses too much when reduced, I crop to an interesting portion of the product.

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