Results 1 to 4 of 4
  1. #1
    Full Member ADesertRose's Avatar
    Join Date
    January 19th, 2005
    Posts
    423
    PPC Newbie
    I have had some success with optimizing for search with my sites and I actually get decent hits from search traffic (moreso from MSN than Google...), but I am going to venture into some PPC and had a few questions that are probably mundane to you experts but I am just getting my feet wet.
    I used to see google sponsor ads with the word "affiliate" in them, is that still required if you link directly to a merchant? And do you prefer to link to the merchants site or to your site, and do presell there? No need to give me all your secrets, just looking for a bit of guidance.

    TIA,
    Mary

  2. #2
    Newbie ceetee's Avatar
    Join Date
    November 18th, 2005
    Posts
    23
    I recently read a post saying that including aff in the ad reduced the keyword cost, which suggests though not necessary it's a good idea. I've always put it in anyhow.

    Conversions tend to be higher with the direct route. It depends on the merchant. If they've got a good product but rotten copy, a landing page with a good description pays dividends. And of course if the merchant is advertising too, you can't go direct.

  3. #3
    Full Member
    Join Date
    January 18th, 2005
    Location
    Mebourne, Oz
    Posts
    257
    The "aff" is no longer a requirement. I doubt many consumers know what it means, and seems pretty harmless to have it there.

    Direct route or landing page? Depends on the product, and how much they are already pre-sold. All other things being equal, direct linking converts much much better - but seeing as only one ad for the direct link can show, your click costs might be much higher.
    [URL=http://ProxyGrader.com]ProxyGrader.com[/URL]
    How anonymous is your proxy?

  4. #4
    Full Member ADesertRose's Avatar
    Join Date
    January 19th, 2005
    Posts
    423
    Thanks for the responses, already learning something!

  5. Newsletter Signup

+ Reply to Thread

Similar Threads

  1. Has PPC ---> CPA gotten too competitive for the newbie?
    By stevo7 in forum Newbie Affiliate FAQs & Helpful Articles
    Replies: 14
    Last Post: September 1st, 2009, 05:07 PM
  2. PPC + SEO newbie
    By Farhan in forum Introduce Yourself
    Replies: 3
    Last Post: April 27th, 2009, 03:12 PM
  3. PPC Newbie Question
    By Joe Lilly in forum Search Engine Optimization
    Replies: 4
    Last Post: August 26th, 2006, 12:16 AM
  4. Observations of a PPC Newbie.
    By jono in forum Commission Junction - CJ
    Replies: 16
    Last Post: January 12th, 2006, 12:40 AM

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •