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  1. #1
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
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    The Ironic Light at the End of the Tunnel
    Having nothing to do with PPC fiasco, as my ads so far hadn't been affected, I turned off AdWords today to do some retooling. Actually, I did it late last night.

    I had my best sales day of the year today.

    So there you go... Who needs AdWords?

    LOL.

    I know some of the sales might be from old visits, but it's still nice to pretend...
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  2. #2
    Internet Cowboy
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    January 18th, 2005
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    Profit taking, much like in the stock market. I do that sometimes for a week or so. It sets you back a little, but I prefer to have that money rather than let Google hold it.
    It sends my EPC through the roof


  3. #3
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
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    Ok, well, day 2 of no Adwords, and my second straight excellent sales day. In fact, up 23% from yesterday.

    So what can we learn here?

    What I will take away is that I need to really scrutinize my keywords. Maybe those $10.00 kw's aren't the ones I want. If I look at my search logs, the traffic is coming from some really interesting kw combinations, which of course is difficult to duplicate in a manual AdWords campaign.

    BUT, it stands to reason that I can still work in the "periphary" as it were. Doesn't fall in line with Scooter's domain theory, but then again my domains aren't whacked yet. I turned off the ads to retool, not because I was getting killed...
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

  4. #4
    Analytics Dude Kevin's Avatar
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    January 18th, 2005
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    Sorry, got cut off by company at the door.

    I want to be clear that I'm not really making light of the AdWords issue. I'm pointing out that perhaps we can all look for some better combinations. Ones that convert, and might be a little cheaper.
    Kevin Webster
    twitter: levelanalytics

    Kayak Fishing
    Web Analytics and Affiliate Marketing

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