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April 1st, 2002, 05:19 PM #1
ADBUMB IMPORTANT RELEASE
DOUBLECLICK, L90 & 24/7 REAL MEDIA ANNOUNCE MERGER
SUBSCRIBE AND UNSUBSCRIBE
In the strangest news yet, it is expected to be announced later today that DOUBLECLICK, L90 & 24/7 REAL MEDIA are going to announce an almost unheard of three-way merger. This merger will create one of the largest advertising conglomerates in existence, with an expected worth of over $2B and $150 of sales.
DoubleClick CEO Kevin Ryan was quoted as saying, "This merger will combine the market expertise of DoubleClick, with the technology expertise of 24/7 RealMedia and the whatever of L90." DoubleClick has been heavily criticized lately for the buying of competitors in order to thin out the industry and control more of the market. This move will pretty much insure that DoubleClick continued dominance in the industry.
David Moore, CEO of 24/7 RealMedia announced "The merger of these three great staples of advertising will be a bright beacon in the future of internet advertising. Never have three companies with so much in common been able to create so much press. The whole industry needs to celebrate our ability to strive in an industry such as ours." Once seen as a possible contender to the crown of DoubleClick, 24/7 RealMedia has failed to produce sales as needed, and has become known as the sniffling dog of the industry.
Former L90 CEO, John Bohan was out of the country and couldn't be reached for comment.
Industry Columnist Masha Geller, of MediaComPost, commented about this merger, "This is a really cool thing, that will combine the three companies to make an even bigger company. It is similar to when you are take three cups of water, and put them together and you get a bigger cup of water. Also, like, I really believe the new technology that DoubleClick is pushing called the "banner" will be very popular in the future."
The merger will initially trade 1,000,000 shares of L90 stock for 1000 shares of 24/7 Real Media stock. Thirty days later, those shares will then be traded for one share of DoubleClick Stock. The new name of the company will be known as DoubleClick and will continued to be traded under the Symbol DiCLiK.
April 1st, 2002, 07:41 PM #2
Hmmmm ... very, very, very intersting!
April 1st, 2002, 08:20 PM #3
Hee, hee. [img]/infopop/emoticons/icon_biggrin.gif[/img]
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