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  1. #1
    More Cheesier Than Ever Cheesehead's Avatar
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    Someone Explain This To Me?
    Google just made changes that hike up the adwords costs for low-quality landing pages. In the article at http://oraclewatch.eweek.com/blogs/g.../24/11770.aspx
    they say "Google made the changes to combat MFA (made for AdSense) sites".

    How?

    MFA sites make money from AdSense, they don't buy Adwords ads. The recent changes, if anything, would put more money in the pockets of MFA sites if ppc rates go up. That of course assumes that Google does not price themselves out of the Adwords market.

    This is really screwy! The SERPs (non adwords) become lower and lower quality and supposedly the new changes bring higher quality to the associated Adwords landing pages. Soon, one may only find what they want by clicking on the Adwords ads - is that the intention? When or if that ever happens, the big G may be in some trouble.
    This World is Not My Home
    We're gonna go inside, we're gonna go outside, inside and outside. . . And then we're gonna go go go and we're not gonna stop til we get across that goalline! Quotes from the movie Rudy, 1993

  2. #2
    ABW Ambassador
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    "Google made the changes to combat MFA (made for AdSense) sites".

    Yeah, I don't understand that either even tho I see that posted at lots of places. Most don't use Adwords to drive traffic to MFA sites. And all they have to do to combat them is not let them put up Adsense in the first place. I think a lot who say that are just confused.

  3. #3
    ABW Ambassador Jane's Avatar
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    MFA sites make money from AdSense, they don't buy Adwords ads

    They do buy adwords ads, its called search arbitrage. They may spend 100 to make 50.

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