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  1. #1
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    July 27th, 2006
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    What is a good conversion rate for lead based?
    I am new to affiliate marketing, and would like to know what the masses believe is a good average conversion rate for a lead based program.
    Thanks.

  2. #2
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    January 18th, 2005
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    Depends on the vertical.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  3. #3
    Newbie
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    July 27th, 2006
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    I'm not familiar with the term vertical, can you elaborate?

  4. #4
    ABW Founder Haiko de Poel, Jr.'s Avatar
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    January 18th, 2005
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    Vertical being the type of business/industry. Mortgage leads, insurance leads and new car leads are all different so to say an average as you say, it wouldn't be a true indicator. If you specify the vertical you'll get a more realistic number, if someone cares to divulge it.
    Continued Success,

    Haiko
    The secret of success is constancy of purpose ~ Disraeli

  5. #5
    Affiliate Manager Alan Hamilton's Avatar
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    March 13th, 2006
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    Colorado / Florida
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    4,411
    Conversion rate
    I agree with Haiko. There is really no way to reliably state a conversion rate that applies to all lead or sales applications.

    If you specify the specific application / (vertical) market you are talking about, the promotion used to generate the lead, the demographic being targeted, and other variables specific to each program, someone who may be involved in that market "might" offer some input.

    Best Of Luck
    Join the Spicy Aprons Affiliate program on ShareASale Visit us on Facebook www.facebook.com/spicyaprons Follow us on Twitter @Spicyaprons

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