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  1. #1
    ABW Ambassador MoneyBusiness's Avatar
    Join Date
    March 14th, 2006
    Posts
    2,051
    Advertising and phone calls
    I was recently reading a paragraph (related to offline adv.) in the book "Search Engine Marketing, Inc", and one of the things metioned was that, even when customers have all of the information they need from a website, they frequently will still want to talk to a "sales rep" prior to making a purchase. (yes, it's geared towards merchants, not affiliates - but it still made me think).

    I have no idea how true this is, and my question is: for those of you who do a lot of advertising, do you ever post a business/toll-free number to have the potential customers call you or your employees?

    And of course (trying not to sound to incredibly stupid here), I'm aware that you could just post the merchant's phone # on your site, in order to accomplish this to some degree - that's if the merchant has some kind of tracking in place.

    Does this even make any sense?
    Follow my dog, Maya, and I, as we fumble around the affiliate marketing world: www.MarketingMaya.com
    Recent Project: Cheap Personal Checks (using DigitalQuill)

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Posts
    2,420
    We manage PPC for a client with no cart or form on their site.
    All they want is calls. They can close!
    We also use www.ingenio.com

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