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  1. #1
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
    Join Date
    September 6th, 2005
    MSN AdLabs: Halloween & Britney Spears
    Okay, I picked up on this from a speaker at a recent conference, and just got around to playing with it. Basically, you enter in a keyword and it provides the terms that were searched immediately before and you can get a sense of how consumers are refining their product searches. There's not a ton of data in there yet, the demo only works for popular products, but it's still an interesting exercise to see consumers drilling deeper in their searches.

    For example, I entered the keyword "halloween"

    This is pretty funny. According to the search funnel, the top five keywords searched before "halloween" are:

    halloween costume
    pumpkin carv
    britney spear (s******)

    The top five keywords searched after "halloween" are:

    halloween costume
    pumpkin carv
    halloween picture
    halloween game
    halloween recipe

    Anyway, it's pretty interesting to play with: Search Funnels
    ShareASale Client Services
    Y!: SAS_CTang
    e: ctang(at)

  2. #2
    Full Member
    Join Date
    January 17th, 2005
    Thanks ... I find this tool very useful

  3. #3
    ABW Ambassador purplebear's Avatar
    Join Date
    January 18th, 2005
    Thanks too Carolyn. Didn't have too much time to play with it yet but does look to be pretty useful. Will definitely be back visiting it. thanks

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