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  1. #1
    AM Navigator Geno Prussakov's Avatar
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    22% of Visitors Deleted Cookies
    Saw this published in another affiliate forum today. It'd be interesting to have a discussion on this here. Especially because I have just had a software developper approach me, seeking help in selling an in-house affiliate program software support package that is not based on cookies.

    Geno

  2. #2
    ABW Ambassador
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    Lifetime Accounts
    We offer lifetime accounts after the 1st sale.

    Not sure how are programmers did it but they were instructed by Haiko at the time. That was 3+ years ago.

    >>>in-house affiliate program software
    Which software?

  3. #3
    notary sojac Herb ԿԬ's Avatar
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    Lightbulb
    hopefully it is not a method that makes making links difficult.

  4. #4
    Staril - Mad Cat Woman Sue's Avatar
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    If you record affiliates against customers on an internal database then you have no need of cookies except to trigger the data for a new customer or change an existing one if you have a time restriction on cookie retention. You just have to make sure that the original link can pass the cookie.

  5. #5
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by Adam Ward
    >>>in-house affiliate program software
    Which software?
    I'm not sure it has a name yet...

    Still in the works.

    Geno

  6. #6
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Quote Originally Posted by Staril
    If you record affiliates against customers on an internal database then you have no need of cookies except to trigger the data for a new customer or change an existing one if you have a time restriction on cookie retention. You just have to make sure that the original link can pass the cookie.
    People don't always become customers immediately upon landing. They might close out their browser, go eat dinner, then come back straight to the merchant and place an order. In this case, we need the cookie to see that an affiliate referred this person.

  7. #7
    Staril - Mad Cat Woman Sue's Avatar
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    Good point Donuts ... that is sort of what I meant by saying we need to be sure that the original cookie is passed ... I should have said retained too.

    If punters clear their cookies daily then I'm not sure how that can be programmed for if they bookmark or directly return to the merchant site and not the affiliate one ... but then I'm not a web programmer. I'll try to pcik the brains of ones I know though


    Sue.

  8. #8
    ABW Ambassador
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    Talking Smile
    We have a 300+ day cookie but back that up with lifetime accounts.

    We are thinking of a LARGE flashing pop-up that says "BUY NOW before you go to dinner"

  9. #9
    Analytics Dude Kevin's Avatar
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    Kevin Webster
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    Kayak Fishing
    Web Analytics and Affiliate Marketing

  10. #10
    Affiliate Manager jonlevine's Avatar
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    Interesting discussion and I thought I'd chime in with a few statistics.

    Based on the SAS statistics from our program, 70% of our last 500 sales came on the same day as the visit. Now, this doesn't mean that someone didn't visit, close their browser and go eat dinner like Donuts said, and then come back and buy. But, I have to believe that that would be a small percentage of that group. The next highest percentage, 13%, bought within the next two days. The remaining is distrubted evenly after that.

    I've found that most consumers, at least in our category, find, click, buy.

    Just my .02

  11. #11
    Comfortably Numb John Powell's Avatar
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    The MAC address, short for Media Access Control address, is a number in hexadecimal format that uniquely identifies every machine on a network.
    I often wondered if this couldn't be a route to getting away from cookies.

  12. #12
    ABW Ambassador Paul_Ward's Avatar
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    I have one programme with a merchant for high value sales - $3K-$20K. They track via an enquiry form that customers fill in on my site and are then contacted by sales staff either by email, phone or post. If a prospect is on the books and eventually buys, I get the credit, however the eventual sale comes in - whoever gives the referral gets the commision. The nature of it is that sales often don't come until 12 months+ after the initial enquiry.

    It works well, but I'm not sure how it would work for lower value sales which by their nature would be much greater in number.

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