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  1. #1
    Affiliate Manager 1av8r's Avatar
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    TaxBrain Racecar Stolen
    This one's pretty funny...we also nabbed their handycam, so I'm hoping to get that footage out shortly.

    Enjoy!

    http://video.google.com/videoplay?do...=goog-sl&hl=en

  2. #2
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    Setup stolen, not really stolen

  3. #3
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    Just got an email about it.

    "Folks,
    We've been overwhelmed by folks wanting to hear more about the situation that happened the other day at the Altamont.

    ABC News aired the footage last night and right now the situation is currently under investigation, so the party line is *No Comment*.

    However, we have gained access to that footage: (YouTube link)"

    lol, I read a comment at Google Video, someone actually bought it.

  4. #4
    Affiliate Manager 1av8r's Avatar
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    BTW, here's the Press Release we've posted.

  5. #5
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    You know you're probably going to have some people mad about this? There are some people that will actually believe this. I would be interested in how this turns out for you.

  6. #6
    Affiliate Manager 1av8r's Avatar
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    I'd like to see the affiliate community embrace this one and run with it, but only time will tell.

  7. #7
    general fuq mrbshouse's Avatar
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    the worst part is the copycats....just think scrapers on a race track, not a pretty picture.

    It will get you the press for good or bad, but it will get your message out there.

    What about working the message into the hood paint somewhere I noticed you a while ago on the track...it's nice to see a dot.com on nascar

  8. #8
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    I actually don't understand most of this. I understand it's an attempt at viral video marketing. First off the product, tax stuff. Then the timing, August, taxes aren't on most people's minds. Then, I didn't find it funny. Then I know some people get offended if it's something that makes them feel stupid. Some people have gotten mad at me when I've done an April Fool's Joke, as a business not something I would do. Someone jumped into the car and drove it some around the track and then people took him out ? It just doesn't come together for me. More stuff but it's hard to explain.

  9. #9
    Affiliate Manager 1av8r's Avatar
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    It jumped networks..I just saw it on CBS. Here's the link CBS News
    Last edited by 1av8r; August 16th, 2006 at 01:48 AM. Reason: link

  10. #10
    general fuq mrbshouse's Avatar
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    sounds like you have a wild fire on your hands!

  11. #11
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    ? the video is loading for you?

    I don't see anything on the site:
    http://search.cbs13.com/?__LOGIC=171...tring=taxbrain

    Google News, nothing besides the press release:
    http://news.google.com/news?sourceid...in&sa=N&tab=wn

  12. #12
    Affiliate Manager 1av8r's Avatar
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    Quote Originally Posted by TrustNo1
    ? the video is loading for you?

    I don't see anything on the site:
    http://search.cbs13.com/?__LOGIC=171...tring=taxbrain

    Google News, nothing besides the press release:
    http://news.google.com/news?sourceid...in&sa=N&tab=wn
    How about this?

    http://cbs13.com/video/?id=10709@kovr.dayport.com

  13. #13
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    I don't get anything, just says loading video.

  14. #14
    general fuq mrbshouse's Avatar
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    wait a second....staged or deranged...or both?

  15. #15
    Affiliate Manager 1av8r's Avatar
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    ABC in Sacramento just closed out their newscast with it too, but no vid yet.

  16. #16
    general fuq mrbshouse's Avatar
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    the google video is larger but had more buffer breaks for me
    http://video.google.com/videosearch?...in&sa=N&tab=nv

    and the cbs vid worked well also

  17. #17
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    Is that taxbrain people posting comments at Google?

    mrbshouse, I can't see the videos, having computer issues. Are the news reports reporting this as a fact or as a viral marketing story?
    Last edited by Trust; August 16th, 2006 at 03:25 AM.

  18. #18
    Affiliate Manager 1av8r's Avatar
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    Holy crap..it was running all night on ESPN!!

  19. #19
    general fuq mrbshouse's Avatar
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    I'm in Argentina, so only have the video to work with...it seems that the cbs affiliate reported it as "News", but this was premeditated to a certain extent.

    1av8r I'll bite....fact or fiction?

  20. #20
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    Wow was that long and unfunny. If you are going to do something this stupid you should hire a writer and an editor. But as trust said, hope you enjoy that burst of traffic during the important august tax later filer time... oh hell, no i don't.

  21. #21
    Affiliate Manager 1av8r's Avatar
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    Imagine that...all kinds of unmonetized traffic...we're getting our hit reports and as of about 4 hours ago, 72 markets across the country have picked it up and ran with it and apparently 8 million people have seen it on TV...it turns out, that it just doesn't matter if its real...have fun with it...I know Justin will be getting alot of new dates
    Last edited by 1av8r; August 16th, 2006 at 05:04 PM. Reason: grammar

  22. #22
    general fuq mrbshouse's Avatar
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    I'm guessing that you will be remembered for good or bad come next season...but you will be remembered ;-)

    are you going to work "top speed tax refunds" into the hood paint?

    I noticed you on nascar soem time ago...good to see a .com at the races

  23. #23
    Affiliate Manager 1av8r's Avatar
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    I have to say, that whatever you guys are doing, it's working. Drudge just put a link to the thing too.

  24. #24
    Outsourced Program Manager tmartini's Avatar
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    Quote Originally Posted by 1av8r
    Imagine that...all kinds of unmonetized traffic...we're getting our hit reports and as of about 4 hours ago, 72 markets across the country have picked it up and ran with it and apparently 8 million people have seen it on TV...it turns out, that it just doesn't matter if its real...have fun with it...I know Justin will be getting alot of new dates
    I think that's really beside the point. If this is indeed a staged viral video as you imply, then TaxBrain is being dishonest by promoting it as a "real" video. As somebody wrote on Google Video (and no it wasn't me):

    "A tax preparer who lies, yeah thats what people want."

    I think the backlash from this will be far greater than you imagine.

    -- Todd
    Todd Martini
    Digital Marketing Manager
    Jones Soda Co.
    Follow Me on Twitter

  25. #25
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    "I have to say, that whatever you guys are doing, it's working."

    I don't think anybody is doing anything, just the taxbrain team writing fake comments and spreading a staged stunt as real news. Really stupid. Don't think the news people would appreciate that. Doesn't reflect well on your company.

    My computer is finally working:

    http://www.cbsnews.com/sections/i_vi...in500251.shtml

    They're reporting it as real news. Stupid on their part too for actually believing it. So many clues that this was staged.
    Last edited by Trust; August 16th, 2006 at 08:43 PM.

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