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  1. #1
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    Is it better to open a Merchant in a new window or to open the merchant replacing the publisher page?

  2. #2
    pph Expert! Gordon's Avatar
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    If you open the merchant in a new window there is still a chance he/she might buy something else. Always use a new window if possible.

  3. #3
    ABW Adviser Panel Dynamoo's Avatar
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    Yup, Gordon's right.. it stops the user panicking and pressing the "Back" button and allows them to get back to your site properly.

    Internal links should always open in the EXISTING window (unless there's good cause not too), and external links should always open in a NEW window (if you can - some affiliate links don't allow this).

    It's such a good point I though it worth making twice [img]/infopop/emoticons/icon_wink.gif[/img]

  4. #4
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
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    FYI:

    You can modify any of Tiger's links to open in a new window.

    If you need instructions on how to do this let me know....

    Cheers,

  5. #5
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    I disagree completely.

    If you open in a new window, it tends to confuse the visitor who wants to return to your site by pushing the back button.

    Several tests have shown that the back button is the MOST regularly and widely used feature of the web browser -- why would you take that function away from the user? When you can avoid it, IMO, NEVER do anything to even slightly annoy your potential customer.

    Pressing the back button IS getting back to your site properly. [img]/infopop/emoticons/icon_wink.gif[/img]

  6. #6
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    To back up Cedric's point - Dr. Jakob Nielsen's
    Alertbox column on UseIt.com: http://www.useit.com/alertbox/990530.html


    (LOL let's hope I get the URL right this time)

    [ 04-30-2002: Message edited by: eaglefire ]

  7. #7
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    I'm with Cedric on this one.

    Jakob Nielsen has much to say on the topic: http://www.useit.com/alertbox/990530.html

    Elisabeth Archambault

  8. #8
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    Hey, EagleFire, you scooped me! [img]/infopop/emoticons/icon_biggrin.gif[/img]

  9. #9
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    I would keep it in the same window, unless the merchant site is set up with a loop so you can't use the back key.

  10. #10
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    Thanks Elizabeth for posting the URL. I found it via a search and somehow couldn't get the search string out of the page's URL [img]/infopop/emoticons/icon_smile.gif[/img]

    [ 04-30-2002: Message edited by: eaglefire ]

  11. #11
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    I prefer to open the CJ mon-n-pop merchants with a new window since often they trick the browsers back button into being disabled or really are not destination shopping sites.

    "If you open in a new window, it tends to confuse the visitor who wants to return to your site by pushing the back button.

    Several tests have shown that the back button is the MOST regularly and widely used feature of the web browser -- why would you take that function away from the user? When you can avoid it, IMO, NEVER do anything to even slightly annoy your potential customer.
    Pressing the back button IS getting back to your site properly. "

    The biggest abusers of this ploy to trap your visitors is Linkshare. They have purposely disabled all capability to escape from their "merchant inactive" page for over a year. They assume this is branding for them and thta all web surfers are potential affiliates. Steve (CEO of LS) refuses to address this issue I brought to their attention many times over the last year.

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