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  1. #1
    Super Sh!t Stirrer SSanf's Avatar
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    Traffic worse than Fred's

  2. #2
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    Don't give up. You're probably feeling the front end effects of Mercury Retrograde.

  3. #3
    ABW Ambassador mousejockey's Avatar
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    Oh! Ssanf, you've only just implemented the sales side recently, it's still early days [img]/infopop/emoticons/icon_smile.gif[/img]
    (Hug)

  4. #4
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    That's right. I haven't sold anything yet, but then I only became serious about this 2 months ago.

    You *are* making sales. Now all you have to do is figure out what happened right in those instances and duplicate it.

    ((hug))

  5. #5
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    Ssanf, I know you are just kidding right? Are those your numbers so far this month or is that April? In any case how many impressions per page? Also, how entry or doorway pages do you have? Which one of your pages shows the most hits? With the 1,000,000+ impressions you can make a couple grand a month easily with a CPM program!

  6. #6
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    Ssanf, 1 million impressions is great, but the the click thru is SO low. Maybe you could try a new mini-site just aimed at SELLing something, if you could get 10% click thru a fraction of those impressions would pay the rent.
    Just my 2c

  7. #7
    ABW Ambassador iucpxleps's Avatar
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    I think your CR is not that bad but your overall income is bad for that volume of clicks..I agree with chinaski in this case [img]/infopop/emoticons/icon_wink.gif[/img]

  8. #8
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    A few issues to consider:

    1) How well-targeted are your promotions compared to the content that's on the page? How are you making the connections so that people who are interested in the page content can see why they might want to check out this product or that service? Have you tested different approaches, different wording, different layouts, products, merchants, etc.?

    2) Consider how people are arriving at your pages. Biggest issue here: What search phrases are people using to find you in the search engines? That's where you'll find gold to mine: those are things people are actively searching for and will be most receptive to, so the closer you can match your promotions to the concepts reflected in their searches, the more likely you are to hit a good match. This can be tricky with content pages but it IS possible to get better than random results.

    3) Are you using banners, text links, or both? In my experience, banners are good to add visual interest to text-heavy pages, but text links get the clicks. Try putting a brief, informative text link right under the banner and test if that makes a difference (for me it did).

    Just a few thoughts ...

    Elisabeth Archambault

  9. #9
    Super Sh!t Stirrer SSanf's Avatar
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    Well, I just figured out something...duh...
    My new Pagan banner exchange (URL not given so as not to tick Haiko off) has lots of Pagan sites and I can put my own Pagan relevant affiliate banners on all those sites. (And, keep others off if I choose.)

    I think since I am the owner and paying the costs, that is what I will do, sort of like Haiko and affiliate links.

    If things don't perk up this month, I am just about to say the heck with affiliate marketing.

    Those were my April figures.

    I don't know of anyone payng CPM.

    No doorway pages to speak of. How many impressions per page depends on the page. I am going through the site and eleminating a lot of the ads. They don't sell anything and the site is better without them.

  10. #10
    Super Sh!t Stirrer SSanf's Avatar
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    The 2596 went to My Witch Shop from various banners that loudly proclaimed "My Witch Shop" and the rest must have come from google search for witch shop. Couldn't be more clear. Witches, shopping...right? Only 6 sales.

    I think I will redesign the site.
    I just redid this and I think I will do more like it sort of using it as a templet.

    [ 05-03-2002: Message edited by: SSanf ]

  11. #11
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
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    Ssanf,

    I haven't personally used them at Tiger, but i did use them at Real Media.

    Try http://www.advertising.com for help in generating a revenuew stream for your traffic.

    It may not make you rich, but will help to pay your bills.

    You may want to try and pop in my new HTML creative also. It is a 5 minute operation to load up to your site. Cut, replace, and paste. Your done.

    Let me know if you need help.

    <<< hugs >>

  12. #12
    Super Sh!t Stirrer SSanf's Avatar
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    Uhm...thanks Andy but isn't that against the common wisdom of having things targeted? I don't see how your creative relates to witchcraft or Paganism at all.

    And, I do have an e-mail list of over 5200 pagans, witches and wiccans (I have a lot not added yet as well) but I don't think they will appreciate receiving mail so off topic from me. They would ALL unsubscribe. Additionally, I would be roasted until done at every Pagan gathering where English is spoken. :eek:

  13. #13
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    SSanf
    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>I think I will redesign the site.
    I just redid this and I think I will do more like it sort of using it as a templet.

    <HR></BLOCKQUOTE>

    I think it's an excellent and effective design SSanf - usability and navigation are better than the current design and it's much easier to read. This looks like a winner (IMHO). Go for it!

    [ 05-03-2002: Message edited by: eaglefire ]

  14. #14
    Affiliate Marketing Consultant Andy Rodriguez's Avatar
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    Targeted can be defined several ways.

    As long as your traffic is not incentivized, you may try and spin it in a positive direction. You want your traffic to see the value beyond the click, not click just for compensation.

    Some examples:

    "Running out of room for all those Wiccan images, move up to a fast, 80GB harddrive and have room to spare. Click here!


    "Now you can take all your Wiccan videos and convert them to DVD. Click here!

    "Forgot that Wiccan meeting last week, get a PDA and never miss another event" Click here!


    Just some ideas, pre-sell is where you entice and link your offer to whatever is your target market.

    Incentivized is where the only reason they are clicking is to get the 2-3 cents per click awarded to their account, here you are giving them situations and solutions based on their needs.

    Just my 2 cents...

  15. #15
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Couldn't be more clear. Witches, shopping...right?<HR></BLOCKQUOTE> Actually, "shopping" is still pretty fuzzy as a target. Worse, I just did some checking in WordTracker and I'd say the vast majority of "witch", "pagan" etc. searches simply do not have shopping in mind. I think that's the root problem here. Try focusing on words and phrases relating to specific products. If you built or tweaked some pages to turn up well in searches for specific products you'd probably be further ahead, because even though such pages likely wouldn't be as busy as those that turn up for more general terms, they would bring the traffic that is most likely to actually buy something.

  16. #16
    Super Sh!t Stirrer SSanf's Avatar
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    Well I am thinking of putting up catagories such as "Ritual Tools" and then adding things like "Athames" "Alter Pentacles"

  17. #17
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    Uggh .. I started this post about an hour ago before all the other posts, and walked away . Sorry , it makes no sense now, you obviously are not giving up - Good for you [img]/infopop/emoticons/icon_wink.gif[/img]


    Ssanf,
    I know things may seem hopeless right now, and those numbers are shockingly low , but give up on affiliate marketing ?
    What are you thinking ?

    As for myself, I'm taking a break from this , as opposed to "giving up" , which was a thought a while back, by the lazy method of spending more time with my 2 year old daughter , going outdoors, having fun , decorating the house, etc., seems to work for me , I'm much happier now.

    Since this is not currently an "obsession" for me , and I'm not at the computer that much anymore , I'm not so concerned with "how much money I make" .

    While I'm not the one to give expert advice on increasing your profits,
    I can tell you that you are burnt out , and you need a nice long break too .

    Some fresh air , exercise, a good housecleaning, some nice new clothes , and you'd be surprized how fast you bounce back out of the dumps [img]/infopop/emoticons/icon_wink.gif[/img]

    Right now, I'm doing 10 minute half-arse daily site updates while the coffee pot is still brewing and I'm half asleep .

    I can't be bothered with any more than that right now , and I'm not dissapointed with any checks, I just look at them as extra cash, whatever they may be. For now, that's good enough . Next year , who knows ? I might catch the greed virus and make some real money .

    If you do decide to "give up" on something, why not make it the whole "Pagan" theme as it is obviously NOT profitable given those numbers ?

    You can still be a Pagan , and enjoy your religion while operating another type of site . Right ?

    Just something totally useless to think about, I hope it helps for whatever it's worth [img]/infopop/emoticons/icon_wink.gif[/img]

    Lisa

    [ 05-03-2002: Message edited by: Lisa ]

  18. #18
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    Sanf,

    The problem isn't your traffic - and I wouldn't exactly listen to Andy, since he gets a salary and really has no clue about affiliate marketing as an affiliate.

    But he does make a couple of good points.
    Spin stuff in the direction of what appeals to your traffic.

    However, Leader probably has the best advice we can all take and use.

    Find out what people want to buy and then sell those products.

    With your traffic that would be something you could do - Conduct a survey of what Pagan's want. People love to be asked for their opinions.

    Let your viewers tell you what they want, then make it available to them.

    One thing I would do if I had that much traffic is go sign up as an Amazon affiliate.
    They are not the best deal, they hopnob with scumware, but they PAY and they have a name people are familiar with and know. People do buy off their site.

    Then I would set up a Pagan book store. It's real easy to do on Amazon. Then find the TOP 5 selling pagan books and put links to them on your book page. You can see how I do it...www.mastermcom.net/books.html

    Then run a text link on your home page:

    "Click here to find the 5 best selling Pagan books on Amazon.com."

    You should easily sell about 3 to 5 books for every 100 visits to your book page.

    Also sign up as a goClick affiliate and put the following text link to goClick at the bottom of every page.

    "Click here to find more Pagan oriented sites, offer and information."

    You get 2 cents for each click thru - when you get to $25 you can use the money to fund keywords on goClick for your Witch Shop.

    Also, goClick pays $2.50 per 1,000 for using their pop-under banner. You can easily make $500 per month if you put the pop-under on your game page.

    That should help you out some.

  19. #19
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    <BLOCKQUOTE class="ip-ubbcode-quote"><font size="-1">quote:</font><HR>Also, goClick pays $2.50 per 1,000 for using their pop-under banner. You can easily make $500 per month if you put the pop-under on your game page.<HR></BLOCKQUOTE>

    Fred has a point there.

    GoClick was precisely whom I was thinking of as far as CPM.

    They will pay you 2.50 for every 1000 people who pass through your site.

    <IMG src=http://www.abestweb.com/ubb/icons/icon7.gif>

  20. #20
    Domain Addict / Formerly known as elbowcreek Thomas A. Rice's Avatar
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    I do want to reiterate something that Fred said there. He made a point in one thread a few months ago of stating that you need to 'make sure you get paid for the visitor leaving your site' and I took that comment to heart.

    Where I differ a little, is, instead of attaching a goclick or 7search search banner, I added a searchable eBay banner with the words "Can't find what you want? Try eBay!" right above it. eBay is such a recognized name, people click on it and either register($0), register and bid($5) or were already registered and bid($.05). I am doing quite well with eBay.

    The banners from goclick or 7search have less risk: you get paid for each search. With eBay, there's more risk - you might not earn anything - but there's a higher payoff.

    Just keep Fred's comment in mind - "Make sure you get paid for them leaving your site" and you should be okie dokey.

  21. #21
    Super Sh!t Stirrer SSanf's Avatar
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    Lisa,

    Thank you for your concern. You are probably right in most of what you say. But, I could never give up the Pagan themed site. It is the only way I really have to contribute. It is what I DO for the Goddess.

    No doubt, I should do a few other things as well for myself.



    [ 05-03-2002: Message edited by: SSanf ]

  22. #22
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    SSanf,

    It's great that you want to contribute but you have to pay your bills. Other pagans have totally secular jobs, businesses and interests. No one is suggesting that you give up your Pagan site but it is becoming apparent from what you have experienced and from what Elisabeth has contributed that your audience doesn't buy. Your audience is their for the games and info.

    Take it from someone who used to rebuild his site every time the wind blew, it usually will make no appreciable difference other than to confuse your regular visitors who know exactly what they are looking for with your current layout. Build yourself a non-pagan shopping site, reduce your stress, make some bucks and sanfords.net remains your labor of love.

    HTH

    Mike

  23. #23
    ABW Adviser Panel Dynamoo's Avatar
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    *Wow* a million impressions! You certainly don't have a problem with traffic.

    The CTR is waay low though - you need to get people to click more. In my humble experience (and this echoes what other people have said) the factors that effect this tend to be site design, type of visitor, product match etc.

    I think you're on the right track with the new design though - lead them to an online shop and they *will* click more. The new design looks nice.

    I get a CTR of 0.034 at Poozleanimus, and I guess that's because the shop is quite pretty. You should be able to get the same CTR or better (much better) with the witch shop.

    You've done the hard part - you've got the visitors, you just need to funnel 'em some more [img]/infopop/emoticons/icon_smile.gif[/img]

  24. #24
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    Ssanf,
    As I and others have pointed out, I would try getting set up with an ad-network..Fastclick, Burst, Advertising.com. I'd love to have that amount traffic...I'd try to turn it into something. There are other avenues you could try as well...
    You could try selling your own ad-space for CPM deals. Some say it's dead, but I still sell decent CPM deals on some of our sites.
    You also expand a little. The whole TH Media thing started when I had 1 single music website. I was getting tons of traffic, but not seeing a lot of affiliate sales. I started offering web services for music related sites...It took off from there, and had I known it would have worked out the way it did, I would have done it much sooner.
    Also, as others had pointed out, try you hand at another type of site...using those million impressions a month to bounce to another site. Its apparent to me that you have both the talent and resources to make it happen.
    Heck, join a reseller program somewhere and set up webhosting for wiccan webmasters. I can offer a lot of info towards doing something like that.

    [ 05-03-2002: Message edited by: TH Media ]

  25. #25
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    SSanf,

    You have heard all the rest, now listen to the best. [img]/infopop/emoticons/icon_biggrin.gif[/img]

    Your site is not about selling, so don't try and sell! Do as Andy says and put up some ad banners from one of the ad companies... pocket change is better than no pockets.

    One thing I have learned about witches is that they are CHEAP so build yourself a completely new site, maybe 10 or a hundred new sites and target them as sites that sell.

    Information has long been free on the Internet, that is what your site is, information, its hard to sell when you can get it for free.

    Build some sell sites!

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