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  1. #1
    Newbie
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    Thumbs up Affiliate program manager?
    Who is an affiliate program manager? Is ShareASale an affiliate program manager?

  2. #2
    ABW Ambassador
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    No, they're an affiliate network.

  3. #3
    Newbie
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    then who is an affiliate program manager?

  4. #4
    ABW Ambassador
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    They're the people/person running the affiliate program for the merchant.

  5. #5
    ABW Ambassador
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    carson, there's some explanation in this thread

    http://forum.abestweb.com/showthread.php?t=77746

  6. #6
    Pimp Duck popdawg's Avatar
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    Take off eh?
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    Carson, I would spend some quality time just reading the info in all the different forums here.
    I know it can seem overwhelming but it's well worth it and you'll get up to speed pretty quick.
    Good luck
    ================================================================
    Been away, now I'm back. Not as much, but I'm back & starting from scratch. Where I was, was fantastic. Where I am now, less so. Things have changed, become harder. So have I. Game ON!!!
    ================================================================

  7. #7
    Newbie
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    August 24th, 2006
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    one thing i don't understand is since we have SAS network to help merchants market their products why do we still need outsourced program manager? Where SAS is already handling all the payments, tracking, links, banners, datafeeds. I think SAS is already providing everything, so what's the real job of the affiliate manager?

  8. #8
    ABW Ambassador
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    There are a number of OPMs that work with SAS merchants.

    SAS will also offer management http://www.shareasale.com/m-clientservices.cfm

    You have a choice.

  9. #9
    Newbie
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    ... so what's the real job of the affiliate manager?
    A number of things,
    most importantly to recruit new and quality affiliate publishers,
    provide creatives like dynamic banners,
    communicate with affiliates,
    listen to the needs of affiliates,
    monitor progress,
    put together the data feeds
    ... the list goes on.

    Hope this helps

  10. #10
    Outsourced Program Manager
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    January 18th, 2005
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    Thailand/ Cambodia
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    805
    I am an affiliate manager :-)

    Plenty other of us here as well.


    Richard
    Affiliate Marketing Manager

    Fine Diamond, Sapphire, Ruby
    Gold, Silver & Platinum Jewelry

    Richard@gemdreamz.com
    Gemdreamz.com
    Join Program

  11. #11
    Affiliate Manager AffiliateWarrior's Avatar
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    January 18th, 2005
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    Florida USA
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    1,305
    Carson, think of Shareasale or any other network or affiliate software as a set of tools. They have all the parts you need to build a successful program (access to affiliates, reporting and tracking tools, payment solutions) However, if you don't hire someone to build with the tools, your program won't go anywhere.

    Your affiliate manager is the person who will handle communications with your affiliates (incoming and outgoing) they are going to find targeted affiliates for you, find ways to motivate them, provide them with tools, and co-ordinate this marketing channel for you.

    If you are going to have a program, you need to have someone (yourself, a person you hire, or an OPM) to do all this or you will find your program going nowhere fast unless you contract with the network to handle management for you as well (which has an additional cost equivalent to what OPM's or managers make) . Some networks offer this service and some don't.

    Hope I helped.
    Wade Tonkin - Affiliate Manager - Fanatics
    NFLShop.com|Shop.NHL.com|NBAStore.com|Store.NASCAR.com
    Email wtonkin // at // Fanatics.com

  12. #12
    http and a telephoto
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    Wade, this is a 4 year old thread you just bumped.... how on earth did you find it to respond to it?
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

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