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August 30th, 2006, 12:50 PM #1Australian Marketing Tactics: Reuters
Kind of gets ya thinking about cross-marketing opportunities...
BROTHELS TAKE THE STING OUT OF PUMP PRICES
Aug. 30, 2006
SYDNEY (Reuters) - Hot and bothered by rising pump prices? Australian brothels are offering clients discounts based on their gas bills.
Brothel owners claim the system works much the same way as supermarkets which offer shoppers discounted gas prices by presenting their grocery bills when they fill up their tanks.
"If you come in and spend time with one of our lovely ladies, we'll give you a discount of 20 cents a liter," Kerry, manager of Sydney brothel The Site, told Reuters Wednesday.
There is no link between brothels, petrol providers or supermarkets but brothels like The Site and Madame Kerry's say the system is simple.
Once you've filled up your car, bring your receipt to the brothel and they'll discount the price of your visit.
The bill for a full 50-liter tank at 126.9 cents per liter comes to A$63.45 ($48.22). With the offered 20c a liter discount, the petrol bill would have instead come to A$53.45.
That A$10 difference is taken off the A$150 cost of a 30-minute session with one of the brothel's "service providers."
The Site has taken out cut-out newspaper ads offering the service.
"We're getting more media exposure, if you want to put it that way, than basically bums on beds," Kerry said.
Brothels are legal across most of Australia, but states have strict laws against soliciting and running brothels in residential areas, and near churches or schools.
© Reuters 2006. All Rights Reserved.
August 30th, 2006, 07:57 PM #2Those whacy Aussies!!!
So the gas bill would be reduced to $53 if the patron (is that what brothel visitors are called?) spends money for brothel services. Man, I bet there are a growing number of Aussies who offer to buy gas for their friends cars!!
If that keeps up, imagine the good will that will overtake the country. Strangers will walk up to strangers at the pump and offer to treat them. Wow, could be the start of something really - really big. Kind of like a passionate slant on "Pay it Forward"!
August 30th, 2006, 08:39 PM #3Affiliate opportunity?
Just thought I would add a comment, in most States ( probably all ) brothels are a legal business ( require registration, workplace safety practices & are subject to all the usual insurance & public liability laws etc.).
At least one, and possibly more, are registered on the Stockmarket.
I am yet to see a brother/escort service with an affiliaite program.I did find a very reputable web design/seo optimisation company use a brothels website as their case stude - they were very proud of the marketing servics they had offered ( no online services).:Todd:
August 30th, 2006, 08:42 PM #4Originally Posted by begabloomers
August 30th, 2006, 08:50 PM #5Opportunity
It does make me wonder how it would go as a business to affiliate marketing, I am guessing that even though it is a legal business here, it would fall into the "adult" sites black list - even as a travel " service "?
Apparently, there was boom in the sex trade during the Sydney Olympics, perhaps this caused an oversupply of serivce providers- no one has offered to fill up my tank ( no pun intended).:Todd:
August 30th, 2006, 09:59 PM #6Legal Brothels
Bega - by "legal" brothel do I conclude correctly that you are referring to legalized prostitution? If so, your comment regarding its legality is a bit skewed. According to the story excerpt below Nevada is the only state in which prostitution is legalized.
In an AP story out of Nevada the following excerpt appears....
“Overall, the biggest issue was looking at criminalization policies and asking, are they doing anything to stop prostitution? Are they protecting and empowering women? Are they making our communities safer?” said Kate Hausbeck, a University of Nevada, Las Vegas sociology professor and advocate. “Are they improving the health, safety and well-being of prostitutes?”
The group met in a state in which 10 rural counties allow prostitution in 28 operating brothels.
But the nation’s only legal bordellos aren't a model for advocates, said Priscilla Alexander, a 67-year-old activist with COYOTE, a sex workers’ rights organization. Nevada brothels often hire women to work for just weeks at a time, require prostitutes to live on the premises and mandate costly STD tests too frequently" - she said.
August 30th, 2006, 10:02 PM #7Originally Posted by ALH - AmeritrustRx
August 30th, 2006, 10:13 PM #8
August 30th, 2006, 10:19 PM #9Originally Posted by ALH - AmeritrustRx
If you don't go to Vegas in January, I could keep you warm in NY, Alan
August 30th, 2006, 10:20 PM #10?
Sorry not sure of the point you are making,
As far as the legality goes, the article you quoted refers to US states - we were discussing australia and I was referring to australian states.
The legality issue is slightly more complicated ( I am not in the business ) but from what I understand (and this varies with each australian state)
the brothel is owned /operated by a registered company ( as for example the stock exchange listed brothel) which manages the building, marketing, security, cleaning, work place compliance etc. as would any business.
The workers are referred to as service providers and have a contractual type arrangement with the brothel. It is still illegal to live off the earnings of a prostitute (pimp). Prostitution is not illegal if the "service provider" is working alone, of legal age, follows other guidleines ( i.e. in Queensland it is illegal to provide a sexual service for a fee without using a condom - it is also illegal to ask a sex worker to provide a sexual service without the use of a condom).
If you are really interested I will find the transcript of the ABC program which outlined these parameters - but I suspect you are just put forward your personal moral judgements.
There are very strict laws regarding soliciting etc. the most relaxed laws re the sex industry exist in the Australian Capital Territoty ( Canberra - national capital ), no surprises there ! Where two or more politicians gather..
I am not endorsing the business merrley stating that some countries have very diffrent approaches to an industry that will flourish no matter what.
By the way, I had never been confronted with the site of blatant street soliciting until I went on holiday to Hawaii.
Personally, I prefer to have legal well run clean, regularly inspected "businesses" in my city than to be confronted with street walkers in a restaurant/tourist area.:Todd:
August 30th, 2006, 10:27 PM #11Las Vegas moved ?
Sorry but when the thread is talking about something happening in Oz and I wrote about what is the situation "here" and my name tag shows " NSW, Australia " I did naively assume people would understand that I was referring to Australia and Australian states ( NZ doesn't have any states ).:Todd:
August 30th, 2006, 10:41 PM #12Naive? & Warm?
So you thought you had me fooled about the NSW Australia trick eh Bega? Ha!!! Not I.... My superior intellect and innate native instinct immediately tipped me off that you were speaking about Las Vegas. Top!!
R7 - Yeah I bet you could. Problem is - it'd be real cold when I got home and found my belongings on the front porch in January!!!
August 30th, 2006, 10:47 PM #13Well bite my tongue
Mmm.. I'm very tempted to make comments about having your 'man eyes on' but may start a sexist twist to the thread. Time to leave well enough alone.
August 30th, 2006, 10:56 PM #14
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