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  1. #1
    Member HarveyC's Avatar
    Join Date
    August 19th, 2006
    Search term > variable on adwords
    I've seen this done before, but have no idea how to go about it.

    If somebody searches for "red widgets" (broad match, no quotes) on Google, they'll click my advert about red widgets and go through to my site. But they could've been searching about "large red widgets" or "dark red widgets".

    Of course, I've done a pretty large range of adgroups, which is proving to be really effective but I want to basically display their search on the landing page.

    Any ideas?

  2. #2
    ABW Ambassador
    Join Date
    January 18th, 2005
    Nunya, Business
    Are you talking about dynamic keyword insertion? Where if someone searches on one of the keywords in your keyword list, that keyword will show in the ad? If so, here's a thread that goes into it:

  3. #3
    Member HarveyC's Avatar
    Join Date
    August 19th, 2006
    Thanks for that, trustno1.

    Same sort of thing, yes, but the keywords would appear in the destination URL so I can echo it.

    I've seen it on sites before - for example, some even say "you searched for x, we have highlighted the words below". Also, statcounter has a feature where you can see which keywords have been used to find your site.

    Now I think about it, I suspect it's not an adwords trick, but a server side referer URL type one...

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