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  1. #1
    Affiliate Manager MINDsprinter's Avatar
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    How To Jumpstart An Affiliate Program?
    I have inherited an established affiliate program and I am looking to kick start it into high gear! (we are a company offering online tutoring for kids)

    Right now it does ok, generating a decent amount of sales a month, it is my job to start growing it again and really start making those sales and generating those commissions for our affiliates.

    So, what is the next step?

    Here's my plan:

    1. Categorize my affiliates into groups such as article sites, coupon sites, education sites, etc...

    2. Create a different library of banner and text ads for each category, so I can target each category's demographics better.

    3. Start sending out a different monthly newsletter to each category of affiliates with specialized articles, banners, or sales text targeted to each category.

    4. Set up a "representative" banner ad in each category that I will update from the backend frequently. This way, I can make sure my affiliates have our most up to date promotions and offers automatically.

    5. Collect some data and start offering better deals/coupons/commissions to affiliates who perform well, hopefully setting up a tiered commission structure in the long run.

    So, what do you all think? How would you jump start a slumping program? I'd love to hear from the AM's out there, but I also really want to hear from the affiliates!

    Thanks!

    --Jason

  2. #2
    ABW Veteran jc101's Avatar
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    Hello Jason
    Hello Jason, welcome to abw. here are my thoughts on the following info you gave us:

    1. Categorize my affiliates into groups such as article sites, coupon sites, education sites, etc...

    my answer to #1 is that coupon sites shouldn't be promoting you, your a tutorial site, focus on education, article sites. Also if you are going to group them, make sure you have a list of URLS of your affiliates, and visit them frequently to make sure there valid traffic (stay away from spyware, adware affiliates, beleive me affiliates who use spyware and adware will most like have a page on education, however review there sites to make sure there not just a banner farm with just crappy meta tags and content that is not related to the site. which alot of affiliates do already.

    2. Create a different library of banner and text ads for each category, so I can target each category's demographics better.

    A My answer: great idea, use mostly text ads, banners do not convert as well as they used too. however a few banners all sizes would be a good idea.

    3. Start sending out a different monthly newsletter to each category of affiliates with specialized articles, banners, or sales text targeted to each category.

    A: hmm sending a monthly newsletter for each catagory may be time consuming, I would suggest that you either have like 3 catagories only, education, articles, tutoring sites and have your newsletter online, dont send by email, it will mostly just get lost in your affiliates inboxes. put in online have it campatible with rss feed. so they can just get the information with a RSS Reader.


    4. Set up a "representative" banner ad in each category that I will update from the backend frequently. This way, I can make sure my affiliates have our most up to date promotions and offers automatically.
    A: Great idea, no thoughts on this one.

    5. Collect some data and start offering better deals/coupons/commissions to affiliates who perform well, hopefully setting up a tiered commission structure in the long run.
    A: Great idea, no opinions.

    So, what do you all think? How would you jump start a slumping program? I'd love to hear from the AM's out there, but I also really want to hear from the affiliates!

    Well If I was going to start a slumping program, I would first review all affiliates, check there sites, and see if there violating your rules and terms of service, such as porn sites, link hijacking, etc. So After I review all sites, and remove those that are cheating, I would contact the top affiliates, and just send a short message that theres a new affiliate manager and let them know they can contact you anytime. after that I would review the linking methods and review how each ad (linking method( is performing, if there under 1% traffic conversion I would dump those ads and make a new linking method. well I just want linking methods that convert! period. I wouldn't recruit new affiliates (until you review your old ones and remove those that are link hijacking and cheating)

    Oh well hope this helps,

    Always,

    Jason

  3. #3
    Affiliate Manager MINDsprinter's Avatar
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    Thanks for the tips!

    I will definitely make sure the newsletter get up online and are available in RSS format. That's a great idea!

    I do want to go after the coupon sites if I can though. We definitely are selling something (access to our online tutoring program, plus one-on-one tutoring services), so I do think sales text and discounts would be appropriate in that sense.

    However, I'd love some clarification about going through affiliates.

    So After I review all sites, and remove those that are cheating
    I'd have to say a lot of our affiliates are the typical (bad!) pages and pages of nothing but banner ads. However, is that worth removing them from the program? I'm pretty sure my predecessor did a good job keeping out the real baddies, but what about the guys who have got a banner or two up, they just clearly haven't put much time into their site. Am I being naive? I think it can't hurt to leave theses guys in just in case right?

    --Jason

  4. #4
    ABW Veteran jc101's Avatar
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    well
    Well if your affiliates have couple banners and some content, and a good layout I would say keep them, however if they just have couple banners and no content, or very little, I would remove them. An example is below with sample text.

    Sample 1:
    Yes Accept this sample

    Banner
    -link to article
    -link to article.

    content:

    Ever wanted to find a nice quality tutorial site that is unexpensive and offers tutoring is all subjects and classes, well we found a great site that we suggest for ages 8-21 (or ever what age your site is for) take a look it only costs (price) you can get it at http://www.yoursite.com.

    Banner

    Sample 2

    Do not accept.

    banner

    Content: Ever wanted to find a good tutorial site: visit yoursite.com.
    banner

    well in my opinion if they have couple links to some articles related to tutoring, and content and maybe a banner above and below the content I would say keep them, as in Sample 1. But if it's sample 2 I would say trash them. they do not have enough content to keep the customer interested in your product and it just seems that all they want people to do is click on the links, which will not sell, well thats my opinion. hope it helps.

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