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  1. #1
    CPA Network Rep Joe Lilly's Avatar
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    Online advertising agency PartnerWeekly secures AffiliateFairPlay.com
    For Immediate Release
    Contact: Pete Codella, APR at Codella Marketing for PartnerWeekly
    702-255-8765 or pete@codellamarketing.com



    Online advertising agency PartnerWeekly secures AffiliateFairPlay.com to ensure fair practices among publishers


    LAS VEGAS, Sept. 14, 2006—PartnerWeekly, LLC, a leading online performance marketing agency, today announced an agreement with AffiliateFairPlay.com to help identify fraud and ensure fair business practices within its publisher network.

    “We work with thousands of affiliates—individuals and organizations who link to our database of advertising offers and promotions,” said Wayne Anderson, CMO for PartnerWeekly. “We are committed to ensuring equality among online affiliate partners. AffiliateFairPlay.com will help our network maintain this high level of ethical business practices.”

    AffiliateFairPlay.com President Kellie Stevens said, “As the affiliate marketing industry continues to define itself, there exist numerous issues surrounding fair trade and fair competition practices. Further complicating the issues is the fact that affiliate marketing is an Internet-based industry where rapid changes are the norm. AffiliateFairPlay.com works to create a fair playing field among online publishers and serves as a voice for the affiliate marketing industry as a whole.”

    About PartnerWeekly, LLC
    PartnerWeekly, LLC (www.PartnerWeekly.com), a SellingSource.com company, drives online transactions from a variety of Web sites, search portals and newsletters. The company’s experienced team, dynamic online advertising offers, and proprietary reporting technology make it an affiliate marketing industry leader. The company’s pay-per-action philosophy allows clients to manage online advertising and only pay for what works. Clients receive live statistics to track impressions, clicks, leads and sales.

    About AffiliateFairPlay.com
    AffiliateFairPlay.com believes the affiliate marketing channel can be financially viable for all parties even while adhering to fair trade and business practices. AFP provides information and resources to any group or individual involved in building affiliate marketing relations. The company serves as an advocate for the affiliate marketing industry and counsels on a variety of topics related to fair online business practices.
    Joseph Lilly
    PartnerWeekly, LLC 702.407.0707 joe.lilly at partnerweekly.com
    PartnerWeekly

  2. #2
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by Joe Lilly
    “We are committed to ensuring equality among online affiliate partners. AffiliateFairPlay.com will help our network maintain this high level of ethical business practices.”
    Go, Kellie, go!!

    Smart move, PartnerWeekly!

    Geno

  3. #3
    CPA Network Rep Joe Lilly's Avatar
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    Quote Originally Posted by Geno Prussakov
    Go, Kellie, go!!

    Smart move, PartnerWeekly!

    Geno
    Thanks to Andy for making the introduction. Kellie's work with us has already been very...how shall we say....enlightening!!!
    Joseph Lilly
    PartnerWeekly, LLC 702.407.0707 joe.lilly at partnerweekly.com
    PartnerWeekly

  4. #4
    2005 Linkshare Golden Link Award Winner  ecomcity's Avatar
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    I'm sure part of Kelli's job would be to cleanup your image...

    http://www.siteadvisor.com/sites/par...y.com?aff_id=0

    Good to see Kelli get some real funding for her outstanding work on protecting value-add affiliates cookies from getting crunched.

    I've found getting off this e-mail list brokers group near impossible.. www.instantvuecard.com http://www.siteadvisor.com/sites/instantvuecard.com with an average of 226 e-mail spams per week.
    Domain Name: INSTANTVUECARD.COM

    Administrative Contact:
    EDP, Reporting support@edpreporting.com
    5301 Laurel Canyon Blvd
    Suite 132
    Valley Village, CA 91607
    US
    818-487-0672
    Webmaster's... Mike and Charlie

    "What have you done today to put real value into a referral click...from a shoppers viewpoint!"

  5. #5
    CPA Network Rep Joe Lilly's Avatar
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    Quote Originally Posted by ecomcity
    I'm sure part of Kelli's job would be to cleanup your image...

    http://www.siteadvisor.com/sites/par...y.com?aff_id=0

    Good to see Kelli get some real funding for her outstanding work on protecting value-add affiliates cookies from getting crunched.
    Ecomcity, we were on top of that one as soon as you brought it to our attention. Thanks for the help!
    Joseph Lilly
    PartnerWeekly, LLC 702.407.0707 joe.lilly at partnerweekly.com
    PartnerWeekly

  6. #6
    The slot machine that IS paid! Billy Kay's Avatar
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    Joe!!!!!!!!!!!!!!!!!

    Kellie approves of you

    Not counting the free lunch in November post, this can be your most important post on ABW

    Guaranteed to separate you from the pack

    Very nice

  7. #7
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    Just for the record, I've heard Kellie say many times that she doesn't stamp anyone with her approval, because things can change so fast. However, her willingness to work with you, is an excellent sign for sure. The real signs will come as time passes to see if the relationship has staying power - I believe strongly that she can help you in many ways, but sometimes, things found by experts like Kellie are a hard pill to swallow and a harder thing to excavate.

    Don't mean to sound negative because this is truly a very positive development for any serious marketing organization! Congrats on your partnership with Kellie!!!

  8. #8
    Outsourced Program Manager Angel Djambazov's Avatar
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    Hey Joe, smart move.
    As you know from Andy's Seminar in Chicago, Kellie is an amazing resource whose depth of knowledge and passion for protecting value-add affiliates is unparalleled. If you listen closely to her and follow here advice not only will your program become cleaner but your ROAS will improve. The key is actually following up on her advice. It is well worth it.
    Angel Djambazov
    Managing Edtior ReveNews
    OPM for Keen Shoes and Graphicly.com

  9. #9
    ABW Ambassador
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    >>>Just for the record

    What Donuts said.

    She does not give a stamp of approval to any merchant.

    Things do change and there may be other domains in the mix.

  10. #10
    CPA Network Rep Joe Lilly's Avatar
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    Quote Originally Posted by Adam Ward
    >>>Just for the record

    What Donuts said.

    She does not give a stamp of approval to any merchant.

    Things do change and there may be other domains in the mix.
    The release is not designed to indicate that she "approves" of us, but rather to communicate to my fellow ABWers and the greater affiliate community that we are seriously committed to spending time, money and resources to ensure that all of our partners are operating ethically, and that PW should be a destination for any affiliate looking for our type of offers.
    Joseph Lilly
    PartnerWeekly, LLC 702.407.0707 joe.lilly at partnerweekly.com
    PartnerWeekly

  11. #11
    The slot machine that IS paid! Billy Kay's Avatar
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    PartnerWeekly didn't say "Kellie approves of you" - I did

    Semantics. Wrong choice of verb on my part

    But you know what I meant

  12. #12
    Internet Cowboy
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    I see a new trend developing and PW is riding the front of the wave. Now that there are 10,437,914 CPA networks, the race is on to see who is cleanest. Joe has one of the few people in the industry who can effectively weed through the redirects and accomplish this in his stable. That is a distinct advantage.


  13. #13
    CPA Network Rep Joe Lilly's Avatar
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    Quote Originally Posted by UncleScooter
    I see a new trend developing and PW is riding the front of the wave. Now that there are 10,437,914 CPA networks, the race is on to see who is cleanest. Joe has one of the few people in the industry who can effectively weed through the redirects and accomplish this in his stable. That is a distinct advantage.
    Hopefully I'll get the opportunity to work with you one day soon! Look for an important PPC affiliate announcement in the next few days.
    Joseph Lilly
    PartnerWeekly, LLC 702.407.0707 joe.lilly at partnerweekly.com
    PartnerWeekly

  14. #14
    Life is Supposed to be Fun! Rexanne's Avatar
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    Nice move, Joe!
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  15. #15
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    Very nice move. PartnerWeekly is one of the world's best companies both for publishers and advertisers.

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