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  1. #1
    Outsourced Program Manager Angel Djambazov's Avatar
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    Starbucks Coupon Blues
    Saw this thread mentiond by Chris S. elsewhere and thought it would be a good one to talk about here:
    http://news.bbc.co.uk/2/hi/business/5344884.stm
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  2. #2
    The "other" left wing davidh's Avatar
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    "Legal experts do not think the case has much chance of winning."

    Just the bad PR from a major news outlet could be construed as a huge victory on the part of anybody who wanted to "get back" at them.

    It's a pretty stupid business decision, really. The whole idea of the free sample offer is to attract new customers. Instead they turned them away.
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  3. #3
    Affiliate Manager Alan Hamilton's Avatar
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    SB = Big Britches
    Starbucks is no doubt the 800 lb gorilla of the coffee biz. There are many products (countless many) that are far better quality - but these boys and girls have built a monster and you have to respect that.

    I thought it was a terrible idea from the git go. But I'm sure they will rebound and come up with something else.
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  4. #4
    Merchant & ABW Ambassador
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    It is the coupon that was floating around

    http://forum.abestweb.com/showthread...ight=starbucks

  5. #5
    Outsourced Program Manager Chris -  AMWSO's Avatar
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    Of course if they win.... it could get rather interesting in what kind of warnings coupons have to carry and how that could roll onto the online business!
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  6. #6
    Merchant & ABW Ambassador
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    They could have easily put a disclaimer there "cannot be reproduced" or "distributed" or have some sort of proof before redemption.

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