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  1. #1
    Content $ Queen Ebudae's Avatar
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    I am asking mainly about Art.com but I think this could apply to other sites as well.

    On the product links it says: buy this

    I was wondering if maybe I should change it to: more like this

    My thought process is that there might be those who are not internet savy who might think if they click they have to buy, etc..

    Also, that the link might not be exactly what they are looking for, so "more like this" would impart that they could see more selections? Hence more click throughs, more chances they would buy something.

    What do you think?

    Vicki [img]/infopop/emoticons/icon_wink.gif[/img]

  2. #2
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    "Click Here" is supposed to be the most effective.

  3. #3
    ABW Ambassador Packy's Avatar
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    Vicki, I usually change the bars to "More Info". I do change alot of the regular text links to "click here" though like Eaglefire suggests. I suppose that would be good on the bars also.

    Changing the wording on the bars won't effect tracking in any way should it???

    [ 05-23-2002: Message edited by: GameBoy ]

  4. #4
    ABW Ambassador erninator's Avatar
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    I've had good success with "Click Here" for the bar. But, sometimes it helps to add "More Like This" in addition to the bar. If your'e displaying the blue widget there will be some buyers that may want to buy the red widget. Give them the choice and don't limit yourself to selling only blue widgets.

  5. #5
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    I would just use "Click Here to see more" or something similar "Click Here for more"

  6. #6
    ABW Ambassador Packy's Avatar
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    Ernie, I like that! "More Like This" <IMG src=http://www.abestweb.com/ubb/icons/icon14.gif>

  7. #7
    ABW Veteran Student Heyder's Avatar
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    The most effective website I have has a frontpage with nothing but click here/a> for (???). :rolleyes: It works!

  8. #8
    Content $ Queen Ebudae's Avatar
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    lol, Heyder and no keeping up with product links!!

    Vicki [img]/infopop/emoticons/icon_wink.gif[/img]

  9. #9
    ABW Veteran Student Heyder's Avatar
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    Lol, worst part is I'm being serious. :eek:

  10. #10
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    Heyder

    Sheesh you went and done it now...spilled the beans on how to nail down good traffic to merchants for FREE.

    You just blew a hugely profitable ONE PAGE ebook. [img]/infopop/emoticons/icon_smile.gif[/img] [img]/infopop/emoticons/icon_smile.gif[/img] [img]/infopop/emoticons/icon_smile.gif[/img].

    Actually Heyder is right.

    You will get more traffic to any pre-sell or
    merchant page per hit with a simple front page that has a single message such as:

    Click Here To Learn How To (whatever). Or

    Click Here For (say Tiger Direct's Computer Deal Of The Day - or Amazon or whatever.) Or

    Learn How To Buy And Sell On eBay. Click Here.

    How To Save 50% On Your Ink Cartridges For Your Printer. Click Here.

    You can leverage the visitors up a bit by including a banner exchange link at the bottom, with the banner ad you have shown being a banner to your best converting merchant.

    The psychology part is what makes it work.

    Tell people what's in it for them and then tell them how to get it.

    That's why offline ads for your website are so profitable -

    For example:

    Learn How To Buy And Sell On eBay. Click Here. Visit (YOUR URL for the eBay link you want them to go to.

    So for $10 you put this ad in a PennySaver with a 10,000 circulation. You need 2 eBay leads to cover your cost.

    You can bet there are NOT three hundred other eBay ads in there. So you maybe get
    100 people to go to your page which says:

    Thank you for visiting the (whatever you call the page)

    Click Here To Learn How To Buy And Sell On eBay. (The whole string being you link to eBay)

    Three things happen...if you do it this way.

    1. You know how well your ad is working (the page is so simple you can make one for every ad you place). And you can track the effectiveness of the headline.

    2. You focus only on ONE thing at a time and literally force the viewer to go to eBay. He has no other choice except hit the back button, the banner exchange link or your outlink to wherever. He came there looking for eBay - he's more than likely going to go there.

    3. You get YOUR best converting merchant's banner shown on hundreds of other pages. If you make one sale per month and you make more than $10, you havepaid for your offline ad.

    There's an even better way to nail down this stuff but that will cost you $150/month to get it done.

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