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  1. #1
    Full Member
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    January 16th, 2006
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    Question Do I want Google Search Network with PPC?
    With PPC, do I want:

    Search network
    When users search for my keywords on Google's search partners

    or just:

    Google search
    When users search for my keywords on Google

  2. #2
    Full Member felit0's Avatar
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    January 18th, 2005
    Location
    Miami, FL
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    245
    With search "network", your ads will appear in Google AdSense. I would say this is beneficial, as your ads will appear in numerous blogs, forums, etc which relate to your content.

  3. #3
    Newbie DataFeedFile.com's Avatar
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    May 26th, 2006
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    329
    felit0 is right about the network, but keep in mind... having your ads distributed over millions of sites can increase possible click frauds.

  4. #4
    Full Member
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    January 18th, 2005
    Location
    Mebourne, Oz
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    257
    See Google's page on the topic:
    http://adwords.google.com/support/bi...=6119&topic=82

    Search Network is not AdSense, but rather other search engines like AOL that use Google.

    In my experience, using the Search Network will give you roughly double the impressions of Google Search, and converts just as well, with a similar CTR.

    ----------

    Content Network is AdSense.

    Be very careful to set lower bids for Content Network, or else risk high expenses. Being AdSense, where the site owner makes real cash each time your ad is clicked on, that is where click fraud is much more likely to affect you. Make sure your maximum cpc is just that - the amount you are willing to pay per click.

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