Results 1 to 4 of 4
September 19th, 2006, 07:49 PM #1
Do I want Google Search Network with PPC?
- Join Date
- January 16th, 2006
With PPC, do I want:
When users search for my keywords on Google's search partners
When users search for my keywords on Google
September 19th, 2006, 09:32 PM #2
With search "network", your ads will appear in Google AdSense. I would say this is beneficial, as your ads will appear in numerous blogs, forums, etc which relate to your content.
September 20th, 2006, 12:44 AM #3
felit0 is right about the network, but keep in mind... having your ads distributed over millions of sites can increase possible click frauds.
September 20th, 2006, 04:21 AM #4
- Join Date
- January 17th, 2005
- Mebourne, Oz
See Google's page on the topic:
Search Network is not AdSense, but rather other search engines like AOL that use Google.
In my experience, using the Search Network will give you roughly double the impressions of Google Search, and converts just as well, with a similar CTR.
Content Network is AdSense.
Be very careful to set lower bids for Content Network, or else risk high expenses. Being AdSense, where the site owner makes real cash each time your ad is clicked on, that is where click fraud is much more likely to affect you. Make sure your maximum cpc is just that - the amount you are willing to pay per click.
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