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  1. #1
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    Canada and the UK
    Hiya, I'm looking to pick someone's brain about marketing to Canada and the UK. If you've got some experience in those markets, could ya PM me?

    tanks!
    best,
    Carolyn
    ShareASale Client Services
    Y!: SAS_CTang
    e: ctang(at)shareasale.com

  2. #2
    ABW Ambassador kse's Avatar
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    I am always looking for good programs for Canadian shoppers, as I see it shipping is always a big concern. Shipping by ground with the big shipping companies (not USPS) charge Canadians a very large brokerage fees.
    Also alot of companys convert the final cost to Canadian Funds before we make payment and showing all shipping fees before we pay helps with shoppers completing the transaction.
    MERCHANTS: Start showing your coupons directly on your site, that way your shoppers will stop leaving your site looking for them!! If not then remove your Coupon Box!!

  3. #3
    Newbie psurplus's Avatar
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    We recently added shipping to Canada and had to make the effort to include affiliates in CA and also displaying other ads to there. I think that going to Canada isnt as difficult because they can easily exchange USD into Canadian dollars and have a fairly decent rate.

  4. #4
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    Sort of toying with the idea of creating a coupon to offset foreign shipping...any other ideas?

  5. #5
    Newbie psurplus's Avatar
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    as an international merchant (not global - i'd be dreaming to say we're ready)-we have to work out several things to improve satisfaction of customers.

    • lowering of shipping rates- negotiate w/ carriers
    • facilitating customs costs- save time and money to pass onto customer
    • return policies and return shipping
    • country specific coupons? - is that even legal nowadays w/ discrimination claims
    • country specific domains?

  6. #6
    ABW Ambassador kse's Avatar
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    Quote Originally Posted by Carolyn - ShareASale
    Sort of toying with the idea of creating a coupon to offset foreign shipping...any other ideas?
    Do not forget to talk about Brokerage fees, some times this cost is more then the shipping fee!!! I have a full page on my site talking about Brokerage fees I can email you the link if you wish.
    MERCHANTS: Start showing your coupons directly on your site, that way your shoppers will stop leaving your site looking for them!! If not then remove your Coupon Box!!

  7. #7
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    Quote Originally Posted by Carolyn - ShareASale
    Sort of toying with the idea of creating a coupon to offset foreign shipping...any other ideas?
    Hello Carolyn,
    Thank you for your welcome to me on the intro forum a few days back.
    I want to apologize to the members in regard to my intro first post
    , as usual I was excited to find this place and wanted to say who
    I was and what we offered. I now see that it wasn't posted in the right place.

    After NAFTA and 911 it has been much harder to ship/sell to any place
    outside of the US except for APOs. Customs and provincial taxes/ brokerage
    fees VAT taxes have all conspired to make shipping a very expensive part
    of the total cost of product. Unless the product price is fairly high and the item is very desirable I'm not sure customers outside the US would think its worth it.

    Larger companies can afford to make arrangements with forwarding specialists but you need considerable volume to make that work.

    Just for example FedEX charges about $10 USD to ship the minimum of
    one pound to Canada, even if its a very light piece of jewelry. FedEx charges about $53 to ship the same 1 pound minimum to The UK. The big 3 private carriers are the only way I know of to give the customer any kind of tracking number. Postal shipping is much less costly but once your package leaves US soil there are no guarantees by the postal systems of other countries. They are not bound by the laws of the US and many countries have restrictions on
    what you can send through their postal systems.

    Perhaps there is a way I just don't know about it yet. Good Luck, there are
    millions more customers outside the US if one can solve the added S&H costs.
    There are exceptions to everything but this is my two cents.
    Mike

  8. #8
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    merlin why dont you use USPS?

  9. #9
    Newbie
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    KGP -
    Because they don't allow jewelry to be sent by regular methods,
    and the method you can use restricts the value of "not over $5.00".
    Plus there is still the "no tracking number issue" with mail once it leaves
    the US.
    I quote from the USPS website
    "Precious stones, set or not set; all items used as dress ornaments and coming under the term "jewelry" including articles of gold or other precious metal for personal use such as cigarette holders, cases, powder cases, card cases, opera glasses, fountain pens, watches, etc., are permitted in insured parcel post packages provided the articles have value not over $5 U.S. A parcel post package containing a number of such articles valued at $5 or less may be insured for the total value of the contents up to a maximum of $200."
    Our pieces are mostly way over $5.00 value
    Mike

  10. #10
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    i didnt know about that... but how about using services from smaller/other not know companies apart from UPS, FedEx, TNT etc.

  11. #11
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    There may well be some service out there I haven't heard of yet.
    But in the past when I've tried to find such services, it has always
    been too small of volume on our part to take advantage.

    I'd be interested to hear from you, if you sell into the US
    what kind of costs or extra charges are imposed on your
    US customers purchases? Shipping fees into the US from Canada?
    mike

  12. #12
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    to be honest i am from the other side -affiliate one- not to mention that i am in europe.

    but there is great interest for goods and services from across the atlantic especially when the exchange rate is favourable -like these days-.

    personally what i have seen is that if you go to a forwarding company which utilizes services from big companies -like fedex, dhl etc- you get better prices and support and at the end of the day you are using the big fellows at better prices.

    as the forwarders take/lease "space" on the big companies and resell it themselves

  13. #13
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    Hi Carolyn,

    What I am seeing from my sales are Canadians sticking to Canadian stores that are located here in Canada. I can only assume that this primarily because of shipping & brokerage costs but there is a second more insideous underlying fact. Canadians do not want to feel like the poor cousin of the US. We are a proud bunch of people and we get tired of being accepted as "kind'a like the US". Just look at the shipping statements on a few merchants pages (I do that alot). We (Canada) aren't regular shipping but we aren't International either - well which one is it? Even Amazon.ca only offers/ships a small portion of their catalogue to Canada. Canadians also don't want to have to convert our currency any more than Americans do theirs. People just give up and go to the Mall.

    I don't think that there is any easy answer to the whole shipping/brokerage question because our two governments have already answered the question during the NAFTA debaukle - we are two different sovereign countries and that means shipping and brokerage fees - oh well.

    Having said all that, there is something that you and Shareasale can do. There are many great un-tapped Canadian Merchants out there that have great sites and no clue about affiliate marketing. If you are serious about reaching out to Canada as a possible source of revenue (it is here and growing) why not start with signing up more quality Canadian Merchants who can deliver fast and free to Canadians and possibly south of the border too (and not just Viagra). I regularly contact Canadian merchants and encourage them to contact SAS. Unfortunately, I have not heard back from any of them and none have started programs.

    Some more reasons for looking North:
    There are some very cool niche-ee sites up here.
    Web site production values are also very high in Canada Look at the US film/entertainment industry. (Sorry about Celine Dion) It is full of Canadians - we are a creative bunch too.

    Another suggestion in the same direction - if I am going to spend the time to cold call and nuture merchants to sign with you, is it not worth more than $150 on a 30day cookie? I would love to see a cut of the sales instead of or along side of the one time cash. Even for a short time period like a year. That way, I am not going to waste my (and your) time sgining up lame merchants.

    Just my two cents (Canadian)

    Regards
    CanadianDave

  14. #14
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    For anyone looking for shipping into Canada, this is what Canada Post has come up with...

    http://www.borderfree.ca/en/consumers/index.jsp

  15. #15
    Network Rep & ABW Ambassador Carolyn - ShareASale's Avatar
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    Just checked that out...fascinating. Going to see if they're up for a call, good solution to handling tariffs, etc. Question is, how many Canadians shop through there, and is the Canadian Post going to try and drive traffic there? Have you tried it before?

  16. #16
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    Carolyn,

    Sorry, I just found that link today so I'm scrambling to figure out how I can make use of it too. No, I have never used it - it seems to be a new wrinkle.

    I am wondering if one could not ride on the back of the "borderfree" brand to build credibilty for a merchant at the same time as breaking down some of the "border resentment".

    As for how many Canadians shop there? Well, I only heard about them today - and I was looking fairly hard. It looks like it will be hard to resist - the Canada Post brand is an exceptional one in Canada.

    This seems to be an off-shoot of our Government owned postal corporation. They have been hit very hard by the proliferation of e-mail so they have been looking for new revenue streams. It looks like they plan to make money off of the shipping and brokerage - must be nice to be (almost) the only game in town!

    CanadianDave
    Last edited by CanadianDave; September 26th, 2006 at 04:45 PM. Reason: jiberish

  17. #17
    ABW Ambassador kse's Avatar
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    Borderfree been around for several years, it works that same way as Comerxia did. You do not have to visit the Borderfree website as a shopper to take advantage of their shipping. I just sent one of my visitors to say Smarthome (who use Borderfree) website with my affiliate link and when they checkout Borderfree is used to ship the goods to Canada and the shopper see all of the charges upfront including brokerage fees etc. And in most cases in Canadian Funds. I have used Borderfree alot of times when shopping at US sites.

    Hope this helps.......
    MERCHANTS: Start showing your coupons directly on your site, that way your shoppers will stop leaving your site looking for them!! If not then remove your Coupon Box!!

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