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September 21st, 2006, 06:40 AM #1PPC or Affiliate marketing
Great article in favour of Affiliate Marketing.
What I liked about it:
This increase has been achieved by focusing very tightly not on recruiting thousands of new affiliates, but by identifying a small handful of super-affiliates, or strategic partners.One approach to take when searching for top affiliates is to look for good content-driven sites. Many top affiliates have websites that are content-centered, instead of ad-centered. These affiliates will attract traffic and qualify it through their website and content before sending it on to you.The objective is to partner with happy affiliates. Someone who is satisfied with the program and your company is going to send you much more traffic, and put more thought into their own campaigns, than someone who feels they have been misled.
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