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September 22nd, 2006, 09:48 AM #1
Redcats Bidding Policy Update
- Join Date
- January 18th, 2005
I've been asked to post the following for the Redcats team in case anyone missed the email.
Thank you for participating in the affiliate program for one or more of the brands within the Redcats USA portfolio. Redcats USA owns a number of different brands and the changes outlined below affect each of the following programs:
Brylane Home - brylanehome.com
Brylane Catalog Outet - bcoutlet.com
Chadwick's - chadwicks.com
Chadwick's Catalog Outlet -
Jessica London - jessicalondon.com/jessicalondon/layout/layout.asp OR jessicalondon.com
King Size Direct - kingsizedirect.com/kingsizedirect/layout/layout.asp OR kingsizedirect.com
La Redoute - us.redoute.com/laredoute/layout/layout.asp OR us.redoute.com
Lane Bryant Catalog - lanebryantcatalog.com OR lbcatalog.com
Lerner Catalog- Metrostyle - metrostyle.com OR lernercatalog.com
Roamans - roamans.com
Redcats USA is announcing an important policy change to its Terms and Conditions across all affiliate programs for the Redcats USA properties. Effective September 7, 2006, unless authorized with express written consent from Redcats USA, affiliates are prohibited from bidding for search engine positioning on brand names or misspellings for any of the Redcats USA properties (Brylane Home, Chadwick's, Jessica London, King Size Direct, La Redoute, Lane Bryant Catalog, Lerner Catalog-Metrostyle or Roamans).
Please carefully read the additional Terms and Conditions below that outline the new bidding policy:
Affiliate agrees not to bid on the Redcats USA brand names (or any common misspelling or confusingly similar name) on any pay-for-placement search engine, including, but not limited to, Yahoo, Google, Miva, MSN, AltaVista, LookSmart, Ask and Kanoodle.
Affiliate agrees not to use "official site" or registered/trademarked ® symbol in search copy ads when referring to Redcats USA brands.
Affiliate agrees not to use Redcats USA brand names in the display URL on Google, Yahoo/Overture, or MSN. Affiliates may not mask their URL with any of the Redcats USA brands (refer to above).
Affiliates may not purchase and/or use any URLs that contain any trademarks or tradenames of Redcats USA brands or any common misspellings or mistypings of any of the foregoing.
Coupon Policy: Affiliate also agrees not to utilize, advertise or otherwise promote any Redcats USA brands' promotional code or coupon not made available to the Affiliate through ConnectCommerce or Performics without first obtaining written permission from the Performics program management team and/or Redcats USA.
Violation in terms may result in, among other things, immediate termination from the programs.
Redcats USA is providing affiliates with several weeks to comply with this new policy. If you are currently using any of the Redcats USA trademarks in any search engine positioning (including but not limited to Yahoo/Overture, Google, and MSN), please remove your bids by October 1, 2006.
Again, thank you for your participation in our program and for your adherence to this very important policy change. If you have any questions or concerns in regards to this program change, please contact your Performics Program Manager.
Thank you for your cooperation,
Redcats USA Marketing Team
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