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September 22nd, 2006, 07:48 PM #1
Most Hispanic Americans Are Internet Users, and enthusiastic ones...
- Join Date
- May 31st, 2006
- Houston TX
Was browsing on eMarketing Association and came across this article. Thought I wanted to share. I was unable to find the article which was posted a month or 2 ago about "What are hispanic doing online" which went into a race debate.
This is part of the article.
Any marketer who hasn't been taking a siesta for the past decade knows that the Hispanic population in the US has grow immensely in size, influence and buying power. Furthermore, most Hispanic Americans are active Internet users.
This was confirmed recently by the "The AOL Latino 2006 Hispanic Cyberstudy" conducted by Synovate. The study found that there are more than 16 million Hispanic Americans online, equivalent to 55% of the total US Hispanic population. Of those online, 77% have broadband access.
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