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  1. #1
    http and a telephoto
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    Google Video ads... just saw a really cool one
    OK, so I'm checking on sites and I hit a site and get a video ad, the first one I've seen actually displayed on a page. The site is a poster site, and the ad is a geotargeted Saturn dealer ad for a dealer RIGHT UP THE ROAD. Now, you might think, car ad on a poster site? The thing I *like* as an advertiser and as an adsense publisher is that instead of a PSA or junk, I was shown something general that was relevant to where I am specifically computing from!

    It gets better... this video ad started with google maps zooming into the exact location... after a slight pause so the viewer can orient to where the Saturn dealer is, you are brought inside the dealership where a dude starts to talk to you, show you cars, launch into a brief "real" saturn commercial, then back to the showroom where he says "click the link to continue your test drive", THEN iinstead of going to the site homepage, you get a special landing page with the car and the same dude who says, come on down, or click the car to see more....

    It was a brilliant combination of video, traditional commercial, and the perfect landing page. If I were in the market for a car (I love my firebird, not getting a new car ANY time soon) I would at least go to the dealership.

    It was slick, but not too slick, it was personal and it was not too long. If more companies use the G video ads in this way, it will be a big boon for adsense publishers and G in general.....

    It gets a from me!!!
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  2. #2
    Crazy like a fox suzigeek's Avatar
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    I like the google map thingy - incorporating it into an ad is pretty cool. I think the localization thing is going to get even more granular(although that ad pretty much is as close as it gets)...

    I've got a few ideas for doing sites with google maps but I doubt I'll get to them .

    I haven't seen one of the video ads yet but I haven't been out of my regular sites lately.
    Suz~~GearGirl~~

  3. #3
    Life is Supposed to be Fun! Rexanne's Avatar
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    Good to know someone figured out how to do a video ad well and that it was effective. The idea of geo targeting video ads is huge, too.
    Peace,

    Rexanne

    Rexanne.com
    Loving Everyone's Child Creates Magic


  4. #4
    Full Member KODea's Avatar
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    Debbie:
    can you send us a link to the site that you found it on? I would like to check it out.

    Thanks
    Kevin

  5. #5
    Lite On The Do, Heavy On The Nuts Donuts's Avatar
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    bump (Deb, got link?)

  6. #6
    ABW Ambassador
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    Yeah, you can't say cool video ad without us seeing it

  7. #7
    http and a telephoto
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    lololol
    I'll see if it shows up again.... and will post
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  8. #8
    http and a telephoto
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    Quote Originally Posted by Donuts
    bump (Deb, got link?)
    Aren't you fishing???
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  9. #9
    http and a telephoto
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    Sorry folks, went back to try and find it and couldn't. Need a site that hasn't been visited by the g-bot for adsense and needs to show an untargeted geotargeted ad... or I need a link to a car site that will show me a geotargeted ad!!! Or it ran out of gas for the day....
    Deborah Carney
    TeamLoxly.com BookGoodies.com ABCsPlus.com

  10. #10
    AM Navigator Geno Prussakov's Avatar
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    Quote Originally Posted by loxly
    Sorry folks, went back to try and find it and couldn't....
    Oh, c'mon!! You just pumped us all up with the intrique...

    Geno

    PS: Just teasing you, Deb. Would love to see it, but that's okay.

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